{"id":996334,"date":"2026-07-22T08:55:54","date_gmt":"2026-07-22T07:55:54","guid":{"rendered":"https:\/\/kirikri.com\/?p=996334"},"modified":"2026-07-22T09:17:11","modified_gmt":"2026-07-22T08:17:11","slug":"branding-e-identidad-visual-para-asociacion-empresarial","status":"publish","type":"post","link":"https:\/\/kirikri.com\/en\/branding-e-identidad-visual-para-asociacion-empresarial\/","title":{"rendered":"ASCEN"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"996334\" class=\"elementor elementor-996334\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2f27dd0 e-flex e-con-boxed e-con e-parent\" data-id=\"e2f27dd0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4f8e5419 e-flex e-con-boxed e-con e-child\" data-id=\"4f8e5419\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87258a14 elementor-widget elementor-widget-spacer\" data-id=\"87258a14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41e780db elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"41e780db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">ASCEN<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dea03bf elementor-widget__width-initial elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"6dea03bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tLa voz y la fuerza del sector de la limpieza en Catalu\u00f1a.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-beeb0e90 e-flex e-con-boxed e-con e-child\" data-id=\"beeb0e90\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;background_motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_scale_direction&quot;:&quot;in-out&quot;,&quot;background_motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:3,&quot;sizes&quot;:[]},&quot;background_motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:80}}}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ae5ea82 e-flex e-con-boxed e-con e-parent\" data-id=\"7ae5ea82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-a2396d07 vamtam-has-text-reveal-anim elementor-widget elementor-widget-heading\" data-id=\"a2396d07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ASCEN naci\u00f3 en 1977, al inicio de la democracia en Espa\u00f1a, como una asociaci\u00f3n empresarial destinada a defender los intereses del sector de la limpieza. Actualmente, re\u00fane a unas 160 empresas asociadas, representa a m\u00e1s de 25.000 trabajadores y cuenta con una treintena de empresas colaboradoras. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bafc632 e-con-full e-flex e-con e-child\" data-id=\"6bafc632\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-90f84218 e-con-full e-flex e-con e-child\" data-id=\"90f84218\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-a2205a42 elementor-widget elementor-widget-heading\" data-id=\"a2205a42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Servicios<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-cc0a8a34 elementor-widget elementor-widget-heading\" data-id=\"cc0a8a34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/kirikri.com\/en\/tag\/branding\/\" rel=\"tag\">Branding<\/a>, <a href=\"https:\/\/kirikri.com\/en\/tag\/direccion-creativa\/\" rel=\"tag\">Direcci\u00f3n Creativa<\/a>, <a href=\"https:\/\/kirikri.com\/en\/tag\/identidad-de-marca\/\" rel=\"tag\">Identidad de Marca<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dcc54952 e-con-full e-flex e-con e-child\" data-id=\"dcc54952\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-05d414d4 elementor-widget elementor-widget-heading\" data-id=\"05d414d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Cliente<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-279505fd elementor-widget elementor-widget-heading\" data-id=\"279505fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/sawespharma.com\/\">ASCEN<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1600f7a1 e-con-full e-flex e-con e-child\" data-id=\"1600f7a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-5e876ce4 elementor-widget elementor-widget-heading\" data-id=\"5e876ce4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">A\u00f1o<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-6cc9f64b elementor-widget elementor-widget-heading\" data-id=\"6cc9f64b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2026<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89f1ba7a e-con-full e-flex e-con e-child\" data-id=\"89f1ba7a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-fae5935b elementor-widget elementor-widget-heading\" data-id=\"fae5935b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Web<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-f99c70d7 elementor-widget elementor-widget-button\" data-id=\"f99c70d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ascen.cat\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"vamtamtheme- vamtam-theme-arrow-right-top\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ascen.cat<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c2d6f31 elementor-section-stretched elementor-section-height-full elementor-section-content-middle elementor-section-full_width elementor-section-height-default elementor-section-items-middle\" data-id=\"2c2d6f31\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62500c37\" data-id=\"62500c37\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b08d6ddf elementor-widget elementor-widget-html\" data-id=\"b08d6ddf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- Contenedor del v\u00eddeo -->\r\n<div class=\"video-wrapper\">\r\n  <!-- Vimeo embed inicial (silencioso y en loop) -->\r\n  <iframe id=\"vimeoVideo\" \r\n          src=\"https:\/\/player.vimeo.com\/video\/1202414583?autoplay=1&loop=1&muted=1&background=1\" \r\n          frameborder=\"0\" \r\n          allow=\"autoplay; fullscreen\" \r\n          allowfullscreen>\r\n  <\/iframe>\r\n\r\n  <!-- Overlay negro semitransparente -->\r\n  <div class=\"video-overlay\"><\/div>\r\n\r\n  <!-- Bot\u00f3n de play circular -->\r\n  <button class=\"video-play-btn\">\r\n    <svg viewBox=\"0 0 100 100\">\r\n      <circle cx=\"50\" cy=\"50\" r=\"45\" stroke=\"white\" stroke-width=\"3\" fill=\"none\"\/>\r\n      <polygon points=\"40,30 70,50 40,70\" fill=\"white\"\/>\r\n    <\/svg>\r\n  <\/button>\r\n<\/div>\r\n\r\n<!-- Estilos -->\r\n<style>\r\n.video-wrapper {\r\n  position: relative;\r\n  width: 100%;\r\n  overflow: hidden;\r\n  aspect-ratio: 16\/9; \/* Mantiene proporci\u00f3n del v\u00eddeo *\/\r\n}\r\n\r\n\/* Iframe del v\u00eddeo *\/\r\n.video-wrapper iframe {\r\n  position: absolute;\r\n  top: 50%;\r\n  left: 50%;\r\n  transform: translate(-50%, -50%);\r\n  width: 100%;\r\n  height: auto;\r\n  min-height: 100%;\r\n  pointer-events: none; \/* No bloquea clics al bot\u00f3n *\/\r\n}\r\n\r\n\/* Overlay negro semitransparente *\/\r\n.video-overlay {\r\n  position: absolute;\r\n  top: 0;\r\n  left: 0;\r\n  width: 100%;\r\n  height: 100%;\r\n  background-color: rgba(0,0,0,0.4);\r\n  z-index: 1;\r\n}\r\n\r\n\/* Bot\u00f3n circular *\/\r\n.video-play-btn {\r\n  position: absolute;\r\n  top: 50%;\r\n  left: 50%;\r\n  transform: translate(-50%, -50%);\r\n  z-index: 2;\r\n\r\n  \/* Quitar cualquier estilo de Elementor *\/\r\n  background: transparent !important;\r\n  border: none !important;\r\n  padding: 0 !important;\r\n  margin: 0 !important;\r\n  outline: none !important;\r\n  box-shadow: none !important;\r\n  cursor: pointer;\r\n  width: 80px;\r\n  height: 80px;\r\n  border-radius: 50%; \/* asegura que sea circular *\/\r\n}\r\n\r\n\/* SVG del bot\u00f3n *\/\r\n.video-play-btn svg {\r\n  width: 100%;\r\n  height: 100%;\r\n  display: block;\r\n}\r\n\r\n\/* Efecto hover del c\u00edrculo *\/\r\n.video-play-btn:hover svg circle {\r\n  stroke-opacity: 0.8;\r\n}\r\n<\/style>\r\n\r\n<!-- Script -->\r\n<script>\r\nconst playBtn = document.querySelector('.video-play-btn');\r\n\r\nplayBtn.addEventListener('click', () => {\r\n  const videoUrl = \"https:\/\/player.vimeo.com\/video\/1202414583?autoplay=1&muted=0\"; \r\n\r\n  \/\/ Crear iframe fullscreen con sonido\r\n  const fullScreenVideo = document.createElement('iframe');\r\n  fullScreenVideo.src = videoUrl;\r\n  fullScreenVideo.style.position = 'fixed';\r\n  fullScreenVideo.style.top = '0';\r\n  fullScreenVideo.style.left = '0';\r\n  fullScreenVideo.style.width = '100%';\r\n  fullScreenVideo.style.height = '100%';\r\n  fullScreenVideo.style.zIndex = '9999';\r\n  fullScreenVideo.frameBorder = '0';\r\n  fullScreenVideo.allow = 'autoplay; fullscreen';\r\n  fullScreenVideo.allowFullscreen = true;\r\n\r\n  \/\/ Bot\u00f3n de cerrar\r\n  const closeBtn = document.createElement('button');\r\n  closeBtn.innerText = '\u2716';\r\n  closeBtn.style.position = 'fixed';\r\n  closeBtn.style.top = '20px';\r\n  closeBtn.style.right = '20px';\r\n  closeBtn.style.zIndex = '10000';\r\n  closeBtn.style.fontSize = '2rem';\r\n  closeBtn.style.background = 'rgba(0,0,0,0.5)';\r\n  closeBtn.style.color = 'white';\r\n  closeBtn.style.border = 'none';\r\n  closeBtn.style.borderRadius = '50%';\r\n  closeBtn.style.width = '50px';\r\n  closeBtn.style.height = '50px';\r\n  closeBtn.style.cursor = 'pointer';\r\n\r\n  closeBtn.addEventListener('click', () => {\r\n    document.body.removeChild(fullScreenVideo);\r\n    document.body.removeChild(closeBtn);\r\n  });\r\n\r\n  document.body.appendChild(fullScreenVideo);\r\n  document.body.appendChild(closeBtn);\r\n});\r\n<\/script>\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-c7f4d469 e-flex e-con-boxed e-con e-parent\" data-id=\"c7f4d469\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4e475b31 e-con-full e-flex e-con e-child\" data-id=\"4e475b31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-4eec8251 elementor-widget elementor-widget-heading\" data-id=\"4eec8251\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Punto de Partida<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6ccefa8 e-con-full e-flex e-con e-child\" data-id=\"f6ccefa8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-979c5d09 vamtam-has-text-reveal-anim elementor-widget elementor-widget-heading\" data-id=\"979c5d09\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El reto era construir una identidad que reflejara la trayectoria y la importancia de la labor de ASCEN. Nuestra misi\u00f3n fue dignificar el sector de la limpieza a trav\u00e9s de una identidad capaz de comunicar sus valores de compromiso, colaboraci\u00f3n, transparencia, profesionalidad, innovaci\u00f3n, sostenibilidad y orgullo de sector, reforzando adem\u00e1s su visi\u00f3n de convertirse en la patronal de referencia en Catalu\u00f1a.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d4ecf06 elementor-widget elementor-widget-text-editor\" data-id=\"2d4ecf06\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:14,&quot;end&quot;:40}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Desarrollamos una identidad visual moderna que trasladara la historia y trayectoria de la asociaci\u00f3n, comunicando la uni\u00f3n y colaboraci\u00f3n entre empresas, el soporte mutuo y la importancia de un oficio esencial como es la limpieza. La acompa\u00f1amos de una identidad verbal cercana y conectada con empresarios e instituciones, y de una identidad actitudinal que transmitiera apoyo, acompa\u00f1amiento y cercan\u00eda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a191c09a e-flex e-con-boxed e-con e-parent\" data-id=\"a191c09a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/kirikri.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Logo_Animado_ASCEN.mp4&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container elementor-hidden-mobile\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-975f75ee e-flex e-con-boxed e-con e-parent\" data-id=\"975f75ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d2238d9d e-con-full e-flex e-con e-child\" data-id=\"d2238d9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-d667847e elementor-widget elementor-widget-heading\" data-id=\"d667847e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Horizonte Estrat\u00e9gico<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00f0834f e-con-full e-flex e-con e-child\" data-id=\"00f0834f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-eb89ff2f vamtam-has-text-reveal-anim elementor-widget elementor-widget-heading\" data-id=\"eb89ff2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La web deb\u00eda ser la extensi\u00f3n natural de esa nueva identidad: el lugar donde ASCEN se presenta ante instituciones y empresas del sector, y donde sus asociados encuentran una herramienta de uso real, no solo un escaparate.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-325d610f elementor-widget elementor-widget-text-editor\" data-id=\"325d610f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:14,&quot;end&quot;:40}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dise\u00f1amos y desarrollamos <strong>ascen.net<\/strong> con una arquitectura de contenidos clara sobre qui\u00e9n es ASCEN, qu\u00e9 ofrece y c\u00f3mo asociarse, aplicando el mismo sistema visual, tipogr\u00e1fico y de tono definido en la marca, de modo que la presencia digital de la asociaci\u00f3n hable con una sola voz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c2109a4 e-flex e-con-boxed e-con e-parent\" data-id=\"6c2109a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5d0325b9 e-con-full e-flex e-con e-child\" data-id=\"5d0325b9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/kirikri.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Web_ASCEN.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20241b4b e-flex e-con-boxed e-con e-child\" data-id=\"20241b4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f7222c4f e-con-full e-flex e-con e-child\" data-id=\"f7222c4f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-b9d70a62 elementor-widget elementor-widget-heading\" data-id=\"b9d70a62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Identidad Visual<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-259340a7 e-con-full e-flex e-con e-child\" data-id=\"259340a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-2baf13b3 vamtam-has-text-reveal-anim elementor-widget elementor-widget-heading\" data-id=\"2baf13b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El sistema visual de ASCEN se construye sobre la idea de representaci\u00f3n y pertenencia. Un lenguaje gr\u00e1fico que une solidez institucional con la modernidad que el sector necesitaba.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ae722a1 elementor-widget elementor-widget-text-editor\" data-id=\"8ae722a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:14,&quot;end&quot;:40}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La identidad de ASCEN parte de la necesidad de dignificar visualmente un sector que trabaja en la invisibilidad pero que resulta imprescindible para el funcionamiento de cualquier empresa o instituci\u00f3n.<\/p><p>La paleta crom\u00e1tica y la tipograf\u00eda proyectan autoridad sin resultar herm\u00e9ticas, combinando profesionalidad y accesibilidad. Un sistema de marca construido para durar y para crecer con la asociaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73e9a318 e-flex e-con-boxed e-con e-child\" data-id=\"73e9a318\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/kirikri.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Posters_ASCEN.mp4&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80cdfe62 e-flex e-con-boxed e-con e-child\" data-id=\"80cdfe62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74e17864 e-flex e-con-boxed e-con e-child\" data-id=\"74e17864\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-49468e79 vamtam-nav-dots elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"49468e79\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;2&quot;,&quot;navigation&quot;:&quot;dots&quot;,&quot;autoplay&quot;:&quot;no&quot;,&quot;slides_to_show_tablet&quot;:&quot;3&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:25,&quot;sizes&quot;:[]},&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/2026\/07\/ASCEN_creacion_de_marca_en_madrid-52.png\" alt=\"ASCEN_creacion_de_marca_en_madrid-52\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/2026\/07\/ASCEN_creacion_de_marca_en_madrid-57.png\" alt=\"ASCEN_creacion_de_marca_en_madrid-57\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/2026\/07\/ASCEN_creacion_de_marca_en_madrid-56.png\" 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class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/2026\/07\/ASCEN_creacion_de_marca_en_madrid-53.png\" alt=\"ASCEN_creacion_de_marca_en_madrid-53\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ae4c56d elementor-widget elementor-widget-global elementor-global-988804 elementor-widget-post-navigation\" data-id=\"9ae4c56d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/kirikri.com\/en\/branding-para-marca-farmaceutica-rebranding-estrategico-para-sawes-pharma\/\" rel=\"prev\"><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Anterior<\/span><span class=\"post-navigation__prev--title\">Sawes Pharma<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La voz y la fuerza del sector de la limpieza en Catalu\u00f1a.<\/p>","protected":false},"author":1,"featured_media":996404,"comment_status":"open","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"ai_generated_summary":"","footnotes":""},"categories":[3,189,190],"tags":[120,184,119],"class_list":["post-996334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-portfolio","category-portfolio-branding-agency","tag-branding","tag-direccion-creativa","tag-identidad-de-marca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ASCEN - Kirikr\u00ed Studio\u00ae<\/title>\n<meta name=\"description\" content=\"Identidad visual y web para ASCEN, la Associaci\u00f3 Catalana d\u2019Empreses de Neteja. Branding institucional para patronales y asociaciones sectoriales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kirikri.com\/en\/branding-e-identidad-visual-para-asociacion-empresarial\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASCEN - Kirikr\u00ed Studio\u00ae\" \/>\n<meta property=\"og:description\" content=\"Identidad visual y web para ASCEN, la Associaci\u00f3 Catalana d\u2019Empreses de Neteja. 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