{"id":996046,"date":"2026-02-11T15:10:59","date_gmt":"2026-02-11T14:10:59","guid":{"rendered":"https:\/\/kirikri.com\/?p=996046"},"modified":"2026-02-11T15:59:48","modified_gmt":"2026-02-11T14:59:48","slug":"branding-para-marca-farmaceutica-rebranding-estrategico-para-sawes-pharma","status":"publish","type":"post","link":"https:\/\/kirikri.com\/en\/branding-para-marca-farmaceutica-rebranding-estrategico-para-sawes-pharma\/","title":{"rendered":"Sawes Pharma"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"996046\" class=\"elementor elementor-996046\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33244042 e-flex e-con-boxed e-con e-parent\" data-id=\"33244042\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-385b6929 e-flex e-con-boxed e-con e-child\" data-id=\"385b6929\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5dbd25f elementor-widget elementor-widget-spacer\" data-id=\"5dbd25f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18242dec elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"18242dec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Sawes Pharma<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-747c4a09 elementor-widget__width-initial elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"747c4a09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tReformulando una marca del sector farmac\u00e9utico.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21aca1bd e-flex e-con-boxed e-con e-child\" data-id=\"21aca1bd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;background_motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_scale_direction&quot;:&quot;in-out&quot;,&quot;background_motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:3,&quot;sizes&quot;:[]},&quot;background_motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:80}}}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ba41da8 e-flex e-con-boxed e-con e-parent\" data-id=\"3ba41da8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-6719e36f vamtam-has-text-reveal-anim elementor-widget elementor-widget-heading\" data-id=\"6719e36f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El rebranding de Sawes Pharma es una evoluci\u00f3n estrat\u00e9gica. Reordenamos su lenguaje visual y conceptual para expresar lo que siempre ha sido: una marca cercana, experta y profundamente comprometida con el bienestar.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5076bf1f e-con-full e-flex e-con e-child\" data-id=\"5076bf1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1174d0d9 e-con-full e-flex e-con e-child\" data-id=\"1174d0d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-5176981f elementor-widget elementor-widget-heading\" data-id=\"5176981f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Servicios<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-159f83c elementor-widget elementor-widget-heading\" data-id=\"159f83c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/kirikri.com\/en\/tag\/branding\/\" rel=\"tag\">Branding<\/a>, <a href=\"https:\/\/kirikri.com\/en\/tag\/direccion-creativa\/\" rel=\"tag\">Direcci\u00f3n Creativa<\/a>, <a href=\"https:\/\/kirikri.com\/en\/tag\/identidad-de-marca\/\" rel=\"tag\">Identidad de Marca<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26d0c84b e-con-full e-flex e-con e-child\" data-id=\"26d0c84b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-5c44637 elementor-widget elementor-widget-heading\" data-id=\"5c44637\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Cliente<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-48df9476 elementor-widget elementor-widget-heading\" data-id=\"48df9476\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/sawespharma.com\/\">Sawes Pharma<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-162a7f64 e-con-full e-flex e-con e-child\" data-id=\"162a7f64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-60a614c9 elementor-widget elementor-widget-heading\" data-id=\"60a614c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">A\u00f1o<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-1df35c03 elementor-widget elementor-widget-heading\" data-id=\"1df35c03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2024-2025<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12b0bcac e-con-full e-flex e-con e-child\" data-id=\"12b0bcac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-605595a elementor-widget elementor-widget-heading\" data-id=\"605595a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Web<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-301008c2 elementor-widget elementor-widget-button\" data-id=\"301008c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/sawespharma.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"vamtamtheme- vamtam-theme-arrow-right-top\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">sawespharma.com<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c64fce7 elementor-section-stretched elementor-section-height-full elementor-section-content-middle elementor-section-full_width elementor-section-height-default elementor-section-items-middle\" data-id=\"4c64fce7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ed2e4f0\" data-id=\"3ed2e4f0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca61e05 elementor-widget elementor-widget-html\" data-id=\"ca61e05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- Contenedor del v\u00eddeo -->\r\n<div class=\"video-wrapper\">\r\n  <!-- Vimeo embed inicial (silencioso y en loop) -->\r\n  <iframe id=\"vimeoVideo\" \r\n          src=\"https:\/\/player.vimeo.com\/video\/1127579120?autoplay=1&loop=1&muted=1&background=1\" \r\n          frameborder=\"0\" \r\n          allow=\"autoplay; fullscreen\" \r\n          allowfullscreen>\r\n  <\/iframe>\r\n\r\n  <!-- Overlay negro semitransparente -->\r\n  <div class=\"video-overlay\"><\/div>\r\n\r\n  <!-- Bot\u00f3n de play circular -->\r\n  <button class=\"video-play-btn\">\r\n    <svg viewBox=\"0 0 100 100\">\r\n      <circle cx=\"50\" cy=\"50\" r=\"45\" stroke=\"white\" stroke-width=\"3\" fill=\"none\"\/>\r\n      <polygon points=\"40,30 70,50 40,70\" fill=\"white\"\/>\r\n    <\/svg>\r\n  <\/button>\r\n<\/div>\r\n\r\n<!-- Estilos -->\r\n<style>\r\n.video-wrapper {\r\n  position: relative;\r\n  width: 100%;\r\n  overflow: hidden;\r\n  aspect-ratio: 16\/9; \/* Mantiene proporci\u00f3n del v\u00eddeo *\/\r\n}\r\n\r\n\/* Iframe del v\u00eddeo *\/\r\n.video-wrapper iframe {\r\n  position: absolute;\r\n  top: 50%;\r\n  left: 50%;\r\n  transform: translate(-50%, -50%);\r\n  width: 100%;\r\n  height: auto;\r\n  min-height: 100%;\r\n  pointer-events: none; \/* No bloquea clics al bot\u00f3n *\/\r\n}\r\n\r\n\/* Overlay negro semitransparente *\/\r\n.video-overlay {\r\n  position: absolute;\r\n  top: 0;\r\n  left: 0;\r\n  width: 100%;\r\n  height: 100%;\r\n  background-color: rgba(0,0,0,0.4);\r\n  z-index: 1;\r\n}\r\n\r\n\/* Bot\u00f3n circular *\/\r\n.video-play-btn {\r\n  position: absolute;\r\n  top: 50%;\r\n  left: 50%;\r\n  transform: translate(-50%, -50%);\r\n  z-index: 2;\r\n\r\n  \/* Quitar cualquier estilo de Elementor *\/\r\n  background: transparent !important;\r\n  border: none !important;\r\n  padding: 0 !important;\r\n  margin: 0 !important;\r\n  outline: none !important;\r\n  box-shadow: none !important;\r\n  cursor: pointer;\r\n  width: 80px;\r\n  height: 80px;\r\n  border-radius: 50%; \/* asegura que sea circular *\/\r\n}\r\n\r\n\/* SVG del bot\u00f3n *\/\r\n.video-play-btn svg {\r\n  width: 100%;\r\n  height: 100%;\r\n  display: block;\r\n}\r\n\r\n\/* Efecto hover del c\u00edrculo *\/\r\n.video-play-btn:hover svg circle {\r\n  stroke-opacity: 0.8;\r\n}\r\n<\/style>\r\n\r\n<!-- Script -->\r\n<script>\r\nconst playBtn = document.querySelector('.video-play-btn');\r\n\r\nplayBtn.addEventListener('click', () => {\r\n  const videoUrl = \"https:\/\/player.vimeo.com\/video\/1127579120?autoplay=1&muted=0\"; \r\n\r\n  \/\/ Crear iframe fullscreen con sonido\r\n  const fullScreenVideo = document.createElement('iframe');\r\n  fullScreenVideo.src = videoUrl;\r\n  fullScreenVideo.style.position = 'fixed';\r\n  fullScreenVideo.style.top = '0';\r\n  fullScreenVideo.style.left = '0';\r\n  fullScreenVideo.style.width = '100%';\r\n  fullScreenVideo.style.height = '100%';\r\n  fullScreenVideo.style.zIndex = '9999';\r\n  fullScreenVideo.frameBorder = '0';\r\n  fullScreenVideo.allow = 'autoplay; fullscreen';\r\n  fullScreenVideo.allowFullscreen = true;\r\n\r\n  \/\/ Bot\u00f3n de cerrar\r\n  const closeBtn = document.createElement('button');\r\n  closeBtn.innerText = '\u2716';\r\n  closeBtn.style.position = 'fixed';\r\n  closeBtn.style.top = '20px';\r\n  closeBtn.style.right = '20px';\r\n  closeBtn.style.zIndex = '10000';\r\n  closeBtn.style.fontSize = '2rem';\r\n  closeBtn.style.background = 'rgba(0,0,0,0.5)';\r\n  closeBtn.style.color = 'white';\r\n  closeBtn.style.border = 'none';\r\n  closeBtn.style.borderRadius = '50%';\r\n  closeBtn.style.width = '50px';\r\n  closeBtn.style.height = '50px';\r\n  closeBtn.style.cursor = 'pointer';\r\n\r\n  closeBtn.addEventListener('click', () => {\r\n    document.body.removeChild(fullScreenVideo);\r\n    document.body.removeChild(closeBtn);\r\n  });\r\n\r\n  document.body.appendChild(fullScreenVideo);\r\n  document.body.appendChild(closeBtn);\r\n});\r\n<\/script>\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-5116fbd4 e-flex e-con-boxed e-con e-parent\" data-id=\"5116fbd4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4b057c38 e-con-full e-flex e-con e-child\" data-id=\"4b057c38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-35d3204 elementor-widget elementor-widget-heading\" data-id=\"35d3204\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Antecedentes<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2901e827 e-con-full e-flex e-con e-child\" data-id=\"2901e827\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-3232eb90 vamtam-has-text-reveal-anim elementor-widget elementor-widget-heading\" data-id=\"3232eb90\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Partimos de su origen \u2014una marca nacida en 1976 entre caramelos bals\u00e1micos y regaliz\u2014 para proyectarla hacia el presente con una identidad m\u00e1s clara, honesta y contempor\u00e1nea. El objetivo: transformar su herencia en fortaleza y construir una marca que destaque en farmacia desde la autenticidad.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18b40616 elementor-widget elementor-widget-text-editor\" data-id=\"18b40616\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:14,&quot;end&quot;:40}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sawes Pharma es una empresa espa\u00f1ola del sector farmac\u00e9utico y de parafarmacia, fundada en 1976 por Luis Vives. Est\u00e1 orientada principalmente a la creaci\u00f3n, producci\u00f3n y comercializaci\u00f3n de productos de salud, bienestar y cuidado corporal, muchos de ellos distribuidos exclusivamente a trav\u00e9s de farmacias.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-154d4dd8 e-flex e-con-boxed e-con e-parent\" data-id=\"154d4dd8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d8a391d elementor-widget elementor-widget-image\" data-id=\"1d8a391d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:14,&quot;end&quot;:70}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/signage_design_branding.jpg\" class=\"attachment-full size-full wp-image-996130\" alt=\"\" srcset=\"https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/signage_design_branding.jpg 1920w, https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/signage_design_branding-1024x576.jpg 1024w, https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/signage_design_branding-768x432.jpg 768w, https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/signage_design_branding-1536x864.jpg 1536w, https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/signage_design_branding-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32edd8e3 e-flex e-con-boxed e-con e-parent\" data-id=\"32edd8e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-29603be2 e-con-full e-flex e-con e-child\" data-id=\"29603be2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-15f9a6ad elementor-widget elementor-widget-heading\" data-id=\"15f9a6ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Posicionamiento<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63dc7235 e-con-full e-flex e-con e-child\" data-id=\"63dc7235\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-5dc93efc vamtam-has-text-reveal-anim elementor-widget elementor-widget-heading\" data-id=\"5dc93efc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creamos una identidad que transmite pureza, confianza y humanidad \u2014 capaz de conectar tanto con el profesional farmac\u00e9utico como con el consumidor final.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-484f6918 elementor-widget elementor-widget-text-editor\" data-id=\"484f6918\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:14,&quot;end&quot;:40}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"897\" data-end=\"1022\">Sawes vuelve a ocupar su espacio con una voz propia: m\u00e1s s\u00f3lida, m\u00e1s coherente y preparada para crecer sin perder su esencia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4065dd32 e-flex e-con-boxed e-con e-parent\" data-id=\"4065dd32\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-41078d89 e-con-full e-flex e-con e-child\" data-id=\"41078d89\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/kirikri.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Main5.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52a13d3 e-flex e-con-boxed e-con e-child\" data-id=\"52a13d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5189f570 e-con-full e-flex e-con e-child\" data-id=\"5189f570\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-26a54f27 elementor-widget elementor-widget-heading\" data-id=\"26a54f27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Identidad Visual<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3ea1ae e-con-full e-flex e-con e-child\" data-id=\"b3ea1ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-52471c72 vamtam-has-text-reveal-anim elementor-widget elementor-widget-heading\" data-id=\"52471c72\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A partir de esta estructura geom\u00e9trica se articulan varias formas que, al alinearse, dan lugar a una \u201cS\u201d s\u00f3lida y reconocible. No es un gesto casual: es una construcci\u00f3n consciente que une ciencia y sensibilidad.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46bbb03a elementor-widget elementor-widget-text-editor\" data-id=\"46bbb03a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:14,&quot;end&quot;:40}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"104\" data-end=\"322\">El s\u00edmbolo de Sawes Pharma nace desde la precisi\u00f3n. Se construye sobre una cuadr\u00edcula modular que ordena cada trazo y proporci\u00f3n, aportando equilibrio, coherencia y rigor \u2014 valores esenciales en el \u00e1mbito farmac\u00e9utico.\u00a0<\/p><p data-start=\"538\" data-end=\"855\">Dos de estas formas evocan sutilmente hojas, integrando en el propio s\u00edmbolo la apuesta de la marca por lo natural y lo org\u00e1nico. No se trata de un recurso decorativo, sino de una declaraci\u00f3n visual: Sawes entiende el cuidado como un equilibrio entre formulaci\u00f3n experta e ingredientes que nutren, alivian y respetan.<\/p><p data-start=\"857\" data-end=\"1068\">El resultado es un s\u00edmbolo contempor\u00e1neo y estructurado, pero al mismo tiempo cercano y amable. Una s\u00edntesis visual donde conviven precisi\u00f3n farmac\u00e9utica y origen natural \u2014 esencia y evoluci\u00f3n en una sola forma.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2969defe e-flex e-con-boxed e-con e-child\" data-id=\"2969defe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/kirikri.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/logo_animado_Sawes_ok.mp4&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76fab9e0 e-flex e-con-boxed e-con e-child\" data-id=\"76fab9e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2edb350b e-con-full e-flex e-con e-child\" data-id=\"2edb350b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4962ec7 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"4962ec7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1086\" height=\"1536\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/posters-2-1086x1536.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-996113\" alt=\"\" srcset=\"https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/posters-2-1086x1536.png 1086w, https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/posters-2-724x1024.png 724w, https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/posters-2-768x1086.png 768w, https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/posters-2-1448x2048.png 1448w, https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/posters-2-8x12.png 8w, https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/posters-2.png 1688w\" sizes=\"(max-width: 1086px) 100vw, 1086px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45b22b5c elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"45b22b5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"775\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/poster_horizontal-1536x775.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-996114\" alt=\"\" srcset=\"https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/poster_horizontal-1536x775.png 1536w, https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/poster_horizontal-1024x516.png 1024w, https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/poster_horizontal-768x387.png 768w, https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/poster_horizontal-2048x1033.png 2048w, https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/poster_horizontal-18x9.png 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ff23377 e-flex e-con-boxed e-con e-child\" data-id=\"2ff23377\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-1ae848ce vamtam-nav-dots elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"1ae848ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;2&quot;,&quot;navigation&quot;:&quot;dots&quot;,&quot;autoplay&quot;:&quot;no&quot;,&quot;slides_to_show_tablet&quot;:&quot;3&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:25,&quot;sizes&quot;:[]},&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/brand_catalogue_pharma.jpg\" alt=\"brand_catalogue_pharma\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/business_card_design_green_and_black_business_cards.jpg\" alt=\"business_card_design_green_and_black_business_cards\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/business_card_design_green_and_black_business_cards2.jpg\" alt=\"business_card_design_green_and_black_business_cards2\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/folder_design_branding_folder.jpg\" alt=\"folder_design_branding_folder\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/flag_branding_pharma_design.jpg\" alt=\"flag_branding_pharma_design\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/helmet_pharma_branding-2048x1152.jpg\" alt=\"helmet_pharma_branding\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/signage_design_branding.jpg\" alt=\"signage_design_branding\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/billboard_design_pharma_branding.jpg\" alt=\"billboard_design_pharma_branding\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/posters_design_pharma_branding-1.jpg\" alt=\"posters_design_pharma_branding\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/billboard_branding_design.jpg\" alt=\"billboard_branding_design\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/bag_design_branding_design.jpg\" alt=\"bag_design_branding_design\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"12 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/web_design_pharma_branding.jpg\" alt=\"web_design_pharma_branding\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"13 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/conference_pharma_branding.jpg\" alt=\"conference_pharma_branding\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d0555a elementor-widget elementor-widget-global elementor-global-988804 elementor-widget-post-navigation\" data-id=\"8d0555a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/kirikri.com\/en\/diseno-packaging-marca-mascarillas-embalaje-cosmetica\/\" rel=\"prev\"><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Anterior<\/span><span class=\"post-navigation__prev--title\">KLMA\u00a9<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/kirikri.com\/en\/branding-e-identidad-visual-para-asociacion-empresarial\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Siguiente<\/span><span class=\"post-navigation__next--title\">ASCEN<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Reformulando una marca del sector farmac\u00e9utico.<\/p>","protected":false},"author":1,"featured_media":996153,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"ai_generated_summary":"","footnotes":""},"categories":[3,82,78,118,85,189,190],"tags":[120,184,119],"class_list":["post-996046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-diseno","category-logotipo","category-marca","category-identidad-visual","category-portfolio","category-portfolio-branding-agency","tag-branding","tag-direccion-creativa","tag-identidad-de-marca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sawes Pharma - Kirikr\u00ed Studio\u00ae<\/title>\n<meta name=\"description\" content=\"Branding para marca farmac\u00e9utica: estrategia, identidad visual y sistema de marca para posicionar Sawes Pharma.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kirikri.com\/en\/branding-para-marca-farmaceutica-rebranding-estrategico-para-sawes-pharma\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sawes Pharma - Kirikr\u00ed Studio\u00ae\" \/>\n<meta property=\"og:description\" content=\"Branding para marca farmac\u00e9utica: estrategia, identidad visual y sistema de marca para posicionar Sawes Pharma.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kirikri.com\/en\/branding-para-marca-farmaceutica-rebranding-estrategico-para-sawes-pharma\/\" \/>\n<meta property=\"og:site_name\" content=\"Kirikr\u00ed Studio\u00ae\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Kirihrisi\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-11T14:10:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-11T14:59:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/logo_3d_Sawes_ok.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"577\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Cristina Kirilova\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cristina Kirilova\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/kirikri.com\\\/branding-para-marca-farmaceutica-rebranding-estrategico-para-sawes-pharma\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kirikri.com\\\/branding-para-marca-farmaceutica-rebranding-estrategico-para-sawes-pharma\\\/\"},\"author\":{\"name\":\"Cristina Kirilova\",\"@id\":\"https:\\\/\\\/kirikri.com\\\/#\\\/schema\\\/person\\\/247840f2f1dfb72f73af04a9003a6c1c\"},\"headline\":\"Sawes Pharma\",\"datePublished\":\"2026-02-11T14:10:59+00:00\",\"dateModified\":\"2026-02-11T14:59:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/kirikri.com\\\/branding-para-marca-farmaceutica-rebranding-estrategico-para-sawes-pharma\\\/\"},\"wordCount\":363,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/kirikri.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/kirikri.com\\\/branding-para-marca-farmaceutica-rebranding-estrategico-para-sawes-pharma\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kirikri.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/logo_3d_Sawes_ok.gif\",\"keywords\":[\"Branding\",\"Direcci\u00f3n Creativa\",\"Identidad de Marca\"],\"articleSection\":[\"Branding\",\"Dise\u00f1o\",\"Dise\u00f1o de Logotipo\",\"Identidad de Marca\",\"Identidad Visual\",\"Portfolio\",\"Portfolio Branding Agency\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/kirikri.com\\\/branding-para-marca-farmaceutica-rebranding-estrategico-para-sawes-pharma\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kirikri.com\\\/branding-para-marca-farmaceutica-rebranding-estrategico-para-sawes-pharma\\\/\",\"url\":\"https:\\\/\\\/kirikri.com\\\/branding-para-marca-farmaceutica-rebranding-estrategico-para-sawes-pharma\\\/\",\"name\":\"Sawes Pharma - Kirikr\u00ed Studio\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kirikri.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/kirikri.com\\\/branding-para-marca-farmaceutica-rebranding-estrategico-para-sawes-pharma\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/kirikri.com\\\/branding-para-marca-farmaceutica-rebranding-estrategico-para-sawes-pharma\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kirikri.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/logo_3d_Sawes_ok.gif\",\"datePublished\":\"2026-02-11T14:10:59+00:00\",\"dateModified\":\"2026-02-11T14:59:48+00:00\",\"description\":\"Branding para marca farmac\u00e9utica: estrategia, identidad visual y sistema de marca para posicionar Sawes Pharma.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/kirikri.com\\\/branding-para-marca-farmaceutica-rebranding-estrategico-para-sawes-pharma\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/kirikri.com\\\/branding-para-marca-farmaceutica-rebranding-estrategico-para-sawes-pharma\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/kirikri.com\\\/branding-para-marca-farmaceutica-rebranding-estrategico-para-sawes-pharma\\\/#primaryimage\",\"url\":\"https:\\\/\\\/kirikri.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/logo_3d_Sawes_ok.gif\",\"contentUrl\":\"https:\\\/\\\/kirikri.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/logo_3d_Sawes_ok.gif\",\"width\":1602,\"height\":902},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/kirikri.com\\\/branding-para-marca-farmaceutica-rebranding-estrategico-para-sawes-pharma\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/kirikri.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sawes Pharma\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/kirikri.com\\\/#website\",\"url\":\"https:\\\/\\\/kirikri.com\\\/\",\"name\":\"Kirikr\u00ed Studio\u00ae\ufe0f\",\"description\":\"Agencia de Branding en Madrid\",\"publisher\":{\"@id\":\"https:\\\/\\\/kirikri.com\\\/#organization\"},\"alternateName\":\"Kirikr\u00ed\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/kirikri.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/kirikri.com\\\/#organization\",\"name\":\"Kirikr\u00ed Studio\u00ae\ufe0f\",\"alternateName\":\"Kirikr\u00ed\",\"url\":\"https:\\\/\\\/kirikri.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/kirikri.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/kirikri.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Simbolo_Kirikri_negro-1.png\",\"contentUrl\":\"https:\\\/\\\/kirikri.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Simbolo_Kirikri_negro-1.png\",\"width\":2004,\"height\":2035,\"caption\":\"Kirikr\u00ed Studio\u00ae\ufe0f\"},\"image\":{\"@id\":\"https:\\\/\\\/kirikri.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Kirihrisi\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/kirikri\\\/?viewAsMember=true\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/kirikri.com\\\/#\\\/schema\\\/person\\\/247840f2f1dfb72f73af04a9003a6c1c\",\"name\":\"Cristina Kirilova\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d849409c3cf54675ea9f2eaa14c1d6ca207a2511de4f44d0ddbaaca4fe93dedc?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d849409c3cf54675ea9f2eaa14c1d6ca207a2511de4f44d0ddbaaca4fe93dedc?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d849409c3cf54675ea9f2eaa14c1d6ca207a2511de4f44d0ddbaaca4fe93dedc?s=96&d=identicon&r=g\",\"caption\":\"Cristina Kirilova\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sawes Pharma - Kirikr\u00ed Studio\u00ae","description":"Branding para marca farmac\u00e9utica: estrategia, identidad visual y sistema de marca para posicionar Sawes Pharma.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kirikri.com\/en\/branding-para-marca-farmaceutica-rebranding-estrategico-para-sawes-pharma\/","og_locale":"en_GB","og_type":"article","og_title":"Sawes Pharma - Kirikr\u00ed Studio\u00ae","og_description":"Branding para marca farmac\u00e9utica: estrategia, identidad visual y sistema de marca para posicionar Sawes Pharma.","og_url":"https:\/\/kirikri.com\/en\/branding-para-marca-farmaceutica-rebranding-estrategico-para-sawes-pharma\/","og_site_name":"Kirikr\u00ed Studio\u00ae","article_publisher":"https:\/\/www.facebook.com\/Kirihrisi\/","article_published_time":"2026-02-11T14:10:59+00:00","article_modified_time":"2026-02-11T14:59:48+00:00","og_image":[{"url":"https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/logo_3d_Sawes_ok.gif","width":1024,"height":577,"type":"image\/gif"}],"author":"Cristina Kirilova","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Cristina Kirilova","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kirikri.com\/branding-para-marca-farmaceutica-rebranding-estrategico-para-sawes-pharma\/#article","isPartOf":{"@id":"https:\/\/kirikri.com\/branding-para-marca-farmaceutica-rebranding-estrategico-para-sawes-pharma\/"},"author":{"name":"Cristina Kirilova","@id":"https:\/\/kirikri.com\/#\/schema\/person\/247840f2f1dfb72f73af04a9003a6c1c"},"headline":"Sawes Pharma","datePublished":"2026-02-11T14:10:59+00:00","dateModified":"2026-02-11T14:59:48+00:00","mainEntityOfPage":{"@id":"https:\/\/kirikri.com\/branding-para-marca-farmaceutica-rebranding-estrategico-para-sawes-pharma\/"},"wordCount":363,"commentCount":0,"publisher":{"@id":"https:\/\/kirikri.com\/#organization"},"image":{"@id":"https:\/\/kirikri.com\/branding-para-marca-farmaceutica-rebranding-estrategico-para-sawes-pharma\/#primaryimage"},"thumbnailUrl":"https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/logo_3d_Sawes_ok.gif","keywords":["Branding","Direcci\u00f3n Creativa","Identidad de Marca"],"articleSection":["Branding","Dise\u00f1o","Dise\u00f1o de Logotipo","Identidad de Marca","Identidad Visual","Portfolio","Portfolio Branding Agency"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/kirikri.com\/branding-para-marca-farmaceutica-rebranding-estrategico-para-sawes-pharma\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/kirikri.com\/branding-para-marca-farmaceutica-rebranding-estrategico-para-sawes-pharma\/","url":"https:\/\/kirikri.com\/branding-para-marca-farmaceutica-rebranding-estrategico-para-sawes-pharma\/","name":"Sawes Pharma - Kirikr\u00ed Studio\u00ae","isPartOf":{"@id":"https:\/\/kirikri.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kirikri.com\/branding-para-marca-farmaceutica-rebranding-estrategico-para-sawes-pharma\/#primaryimage"},"image":{"@id":"https:\/\/kirikri.com\/branding-para-marca-farmaceutica-rebranding-estrategico-para-sawes-pharma\/#primaryimage"},"thumbnailUrl":"https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/logo_3d_Sawes_ok.gif","datePublished":"2026-02-11T14:10:59+00:00","dateModified":"2026-02-11T14:59:48+00:00","description":"Branding para marca farmac\u00e9utica: estrategia, identidad visual y sistema de marca para posicionar Sawes Pharma.","breadcrumb":{"@id":"https:\/\/kirikri.com\/branding-para-marca-farmaceutica-rebranding-estrategico-para-sawes-pharma\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kirikri.com\/branding-para-marca-farmaceutica-rebranding-estrategico-para-sawes-pharma\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/kirikri.com\/branding-para-marca-farmaceutica-rebranding-estrategico-para-sawes-pharma\/#primaryimage","url":"https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/logo_3d_Sawes_ok.gif","contentUrl":"https:\/\/kirikri.com\/wp-content\/uploads\/2026\/02\/logo_3d_Sawes_ok.gif","width":1602,"height":902},{"@type":"BreadcrumbList","@id":"https:\/\/kirikri.com\/branding-para-marca-farmaceutica-rebranding-estrategico-para-sawes-pharma\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/kirikri.com\/"},{"@type":"ListItem","position":2,"name":"Sawes Pharma"}]},{"@type":"WebSite","@id":"https:\/\/kirikri.com\/#website","url":"https:\/\/kirikri.com\/","name":"Kirikr\u00ed Studio\u00ae\ufe0f","description":"Agencia de Branding en Madrid","publisher":{"@id":"https:\/\/kirikri.com\/#organization"},"alternateName":"Kirikr\u00ed","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kirikri.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/kirikri.com\/#organization","name":"Kirikr\u00ed Studio\u00ae\ufe0f","alternateName":"Kirikr\u00ed","url":"https:\/\/kirikri.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/kirikri.com\/#\/schema\/logo\/image\/","url":"https:\/\/kirikri.com\/wp-content\/uploads\/2024\/03\/Simbolo_Kirikri_negro-1.png","contentUrl":"https:\/\/kirikri.com\/wp-content\/uploads\/2024\/03\/Simbolo_Kirikri_negro-1.png","width":2004,"height":2035,"caption":"Kirikr\u00ed Studio\u00ae\ufe0f"},"image":{"@id":"https:\/\/kirikri.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Kirihrisi\/","https:\/\/www.linkedin.com\/company\/kirikri\/?viewAsMember=true"]},{"@type":"Person","@id":"https:\/\/kirikri.com\/#\/schema\/person\/247840f2f1dfb72f73af04a9003a6c1c","name":"Cristina Kirilova","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/d849409c3cf54675ea9f2eaa14c1d6ca207a2511de4f44d0ddbaaca4fe93dedc?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d849409c3cf54675ea9f2eaa14c1d6ca207a2511de4f44d0ddbaaca4fe93dedc?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d849409c3cf54675ea9f2eaa14c1d6ca207a2511de4f44d0ddbaaca4fe93dedc?s=96&d=identicon&r=g","caption":"Cristina Kirilova"}}]}},"_links":{"self":[{"href":"https:\/\/kirikri.com\/en\/wp-json\/wp\/v2\/posts\/996046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kirikri.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kirikri.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kirikri.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kirikri.com\/en\/wp-json\/wp\/v2\/comments?post=996046"}],"version-history":[{"count":45,"href":"https:\/\/kirikri.com\/en\/wp-json\/wp\/v2\/posts\/996046\/revisions"}],"predecessor-version":[{"id":996180,"href":"https:\/\/kirikri.com\/en\/wp-json\/wp\/v2\/posts\/996046\/revisions\/996180"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kirikri.com\/en\/wp-json\/wp\/v2\/media\/996153"}],"wp:attachment":[{"href":"https:\/\/kirikri.com\/en\/wp-json\/wp\/v2\/media?parent=996046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kirikri.com\/en\/wp-json\/wp\/v2\/categories?post=996046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kirikri.com\/en\/wp-json\/wp\/v2\/tags?post=996046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}