{"id":996018,"date":"2025-11-26T13:08:06","date_gmt":"2025-11-26T12:08:06","guid":{"rendered":"https:\/\/kirikri.com\/?p=996018"},"modified":"2026-06-12T13:20:57","modified_gmt":"2026-06-12T12:20:57","slug":"nuevo-logo-del-ayuntamiento-de-madrid-2025","status":"publish","type":"post","link":"https:\/\/kirikri.com\/en\/nuevo-logo-del-ayuntamiento-de-madrid-2025\/","title":{"rendered":"Nuevo logo del Ayuntamiento de Madrid 2025."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"996018\" class=\"elementor elementor-996018\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14d1128f e-con-full e-flex e-con e-parent\" data-id=\"14d1128f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec2fc0 elementor-widget elementor-widget-text-editor\" data-id=\"4ec2fc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Aunque muchos medios han repetido que Madrid llevaba \u201c20 a\u00f1os\u201d sin actualizar su \u00ablogotipo\u00bb, la realidad es distinta. <strong data-start=\"433\" data-end=\"494\">El Ayuntamiento s\u00ed realiz\u00f3 un redise\u00f1o importante en 2016<\/strong>, desarrollado por Ale Salerno, donde se simplificaron composiciones, se ajust\u00f3 la paleta crom\u00e1tica y se orden\u00f3 el sistema visual. Aquella revisi\u00f3n buscaba corregir inconsistencias y modernizar el uso institucional, aunque manteniendo el estilo general y la estructura heredada de 2007.<\/p><p data-pm-slice=\"1 1 []\">El cambio al que se refieren estos medios consiste en el redise\u00f1o del s\u00edmbolo compuesto por el escudo con el oso y el madro\u00f1o, esto s\u00ed que no se hab\u00eda tocado desde hace d\u00e9cadas.<\/p><p data-pm-slice=\"1 1 []\">Un movimiento relevante para cualquier dise\u00f1ador, porque <strong>pocas ciudades tienen un s\u00edmbolo tan arraigado como el oso y el madro\u00f1o<\/strong>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-9ff46be vamtam-nav-none elementor-widget elementor-widget-image-carousel\" data-id=\"9ff46be\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;none&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;speed&quot;:500,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/2025\/11\/rediseno_logotipo_ayuntamiento_de_madrid-17.png\" alt=\"redise\u00f1o_logotipo_ayuntamiento_de_madrid-17\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/2025\/11\/rediseno_logotipo_ayuntamiento_de_madrid-16.png\" alt=\"redise\u00f1o_logotipo_ayuntamiento_de_madrid-16\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/2025\/11\/rediseno_logotipo_ayuntamiento_de_madrid-18.png\" alt=\"redise\u00f1o_logotipo_ayuntamiento_de_madrid-18\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41e6699 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"41e6699\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-2e0b3ac elementor-widget elementor-widget-heading\" data-id=\"2e0b3ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Una actualizaci\u00f3n que busca claridad y versatilidad.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-532aa2a elementor-widget elementor-widget-text-editor\" data-id=\"532aa2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"925\" data-end=\"990\">El nuevo logotipo conserva los elementos esenciales del escudo:<\/p><ul><li data-start=\"993\" data-end=\"1002\">El oso.<\/li><li data-start=\"993\" data-end=\"1002\">El madro\u00f1o.<\/li><li data-start=\"1020\" data-end=\"1105\">La corona.<\/li><li data-start=\"1020\" data-end=\"1105\">Las siete estrellas, ahora colocadas sobre el conjunto.<\/li><\/ul><p data-start=\"1107\" data-end=\"1367\">El objetivo de esta simplificaci\u00f3n, seg\u00fan el Ayuntamiento, es mejorar su funcionamiento en entornos digitales: redes sociales, aplicaciones, se\u00f1al\u00e9tica de peque\u00f1o formato o cualquier soporte donde el escudo tradicional perd\u00eda legibilidad por exceso de detalle.<\/p><p data-start=\"1369\" data-end=\"1672\">En ese sentido, <strong data-start=\"1385\" data-end=\"1421\">la actualizaci\u00f3n cumple su papel<\/strong>. La anterior versi\u00f3n funcionaba bien en soportes impresos de gran tama\u00f1o, pero sufr\u00eda cuando se reduc\u00eda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44cd396 elementor-widget elementor-widget-image\" data-id=\"44cd396\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"318\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/2025\/11\/rediseno_logotipo_ayuntamiento_de_madrid-1024x318.png\" class=\"attachment-large size-large wp-image-996031\" alt=\"\" srcset=\"https:\/\/kirikri.com\/wp-content\/uploads\/2025\/11\/rediseno_logotipo_ayuntamiento_de_madrid-1024x318.png 1024w, https:\/\/kirikri.com\/wp-content\/uploads\/2025\/11\/rediseno_logotipo_ayuntamiento_de_madrid-768x238.png 768w, https:\/\/kirikri.com\/wp-content\/uploads\/2025\/11\/rediseno_logotipo_ayuntamiento_de_madrid-1536x477.png 1536w, https:\/\/kirikri.com\/wp-content\/uploads\/2025\/11\/rediseno_logotipo_ayuntamiento_de_madrid-18x6.png 18w, https:\/\/kirikri.com\/wp-content\/uploads\/2025\/11\/rediseno_logotipo_ayuntamiento_de_madrid.png 1669w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fb81bd elementor-widget elementor-widget-text-editor\" data-id=\"1fb81bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1369\" data-end=\"1672\">La tendencia global hacia identidades m\u00e1s minimalistas \u2013Barcelona dio un paso similar hace apenas unos meses\u2013 tambi\u00e9n ha influido en este cambio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a625a7 elementor-widget elementor-widget-image\" data-id=\"6a625a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"318\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/2025\/11\/rediseno_logotipo_ayuntamiento_barcelona-1024x318.png\" class=\"attachment-large size-large wp-image-996030\" alt=\"\" srcset=\"https:\/\/kirikri.com\/wp-content\/uploads\/2025\/11\/rediseno_logotipo_ayuntamiento_barcelona-1024x318.png 1024w, https:\/\/kirikri.com\/wp-content\/uploads\/2025\/11\/rediseno_logotipo_ayuntamiento_barcelona-768x238.png 768w, https:\/\/kirikri.com\/wp-content\/uploads\/2025\/11\/rediseno_logotipo_ayuntamiento_barcelona-1536x477.png 1536w, https:\/\/kirikri.com\/wp-content\/uploads\/2025\/11\/rediseno_logotipo_ayuntamiento_barcelona-18x6.png 18w, https:\/\/kirikri.com\/wp-content\/uploads\/2025\/11\/rediseno_logotipo_ayuntamiento_barcelona.png 1669w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aef7a32 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"aef7a32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-1fe5fac elementor-widget elementor-widget-heading\" data-id=\"1fe5fac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Tipograf\u00eda Chulapa: tradici\u00f3n madrile\u00f1a en clave contempor\u00e1nea.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebbfe64 elementor-widget elementor-widget-text-editor\" data-id=\"ebbfe64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1750\" data-end=\"2124\">Uno de los aciertos del proyecto es la elecci\u00f3n de<em><strong> La Chulapa<\/strong>,<\/em> una tipograf\u00eda basada en la realizada por Ruiz de Luna para el callejero hist\u00f3rico de Madrid, producida por Joan Carles Casas\u00edn y Pablo G\u00e1mez sobre una idea original de Silvia Fern\u00e1ndez Palomar.\u00a0<\/p><p data-start=\"1750\" data-end=\"2124\">De uso libre y de origen madrile\u00f1o, su est\u00e9tica inspirada en el hist\u00f3rico callejero cer\u00e1mico de la ciudad aporta un car\u00e1cter local reconocible y con personalidad. Adem\u00e1s, su construcci\u00f3n de palo seco manual encaja con la est\u00e9tica cercana que buscan muchas instituciones p\u00fablicas en la actualidad.<\/p><p data-start=\"2126\" data-end=\"2275\">Aqu\u00ed, el Ayuntamiento acierta: <strong data-start=\"2157\" data-end=\"2222\">es una tipograf\u00eda con identidad propia y con arraigo cultural<\/strong>, y evita caer en lo gen\u00e9rico o excesivamente neutro.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7255d3c elementor-widget elementor-widget-image\" data-id=\"7255d3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"800\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/2025\/11\/tipografia_la_chulapa.jpg\" class=\"attachment-full size-full wp-image-996026\" alt=\"\" srcset=\"https:\/\/kirikri.com\/wp-content\/uploads\/2025\/11\/tipografia_la_chulapa.jpg 1500w, https:\/\/kirikri.com\/wp-content\/uploads\/2025\/11\/tipografia_la_chulapa-1024x546.jpg 1024w, https:\/\/kirikri.com\/wp-content\/uploads\/2025\/11\/tipografia_la_chulapa-768x410.jpg 768w, https:\/\/kirikri.com\/wp-content\/uploads\/2025\/11\/tipografia_la_chulapa-18x10.jpg 18w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9653a7b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9653a7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-f69b196 elementor-widget elementor-widget-heading\" data-id=\"f69b196\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Un trabajo a coste cero\u2026 y un debate abierto.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7bc597 elementor-widget elementor-widget-text-editor\" data-id=\"e7bc597\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2335\" data-end=\"2561\">El Ayuntamiento ha insistido en que el proyecto no ha tenido coste porque ha sido desarrollado internamente por la Direcci\u00f3n General de Comunicaci\u00f3n.<br data-start=\"2484\" data-end=\"2487\" \/>Sin embargo, esta decisi\u00f3n ha generado cr\u00edticas en el sector del dise\u00f1o:<\/p><ul><li data-start=\"2564\" data-end=\"2603\">Se echa en falta un concurso p\u00fablico.<\/li><li data-start=\"2564\" data-end=\"2603\">Un proceso m\u00e1s participativo.<\/li><li data-start=\"2640\" data-end=\"2729\">Un desarrollo m\u00e1s profundo que incluya sistemas visuales, normas de uso o aplicaciones.<\/li><\/ul><p data-start=\"2731\" data-end=\"2917\">El dise\u00f1o gr\u00e1fico no es un gasto superfluo, sino una inversi\u00f3n que impacta directamente en la imagen de una ciudad y en su comunicaci\u00f3n institucional.<\/p><p data-start=\"2731\" data-end=\"2917\">Una identidad visual bien desarrollada mejora la percepci\u00f3n de profesionalidad, facilita que los mensajes municipales se comprendan mejor y aporta coherencia a toda la comunicaci\u00f3n. Adem\u00e1s, un sistema visual s\u00f3lido ahorra recursos a largo plazo, ya que evita errores, improvisaciones y redise\u00f1os constantes. En definitiva, el dise\u00f1o no solo embellece: <strong data-start=\"603\" data-end=\"690\">refuerza la marca ciudad y mejora su capacidad de comunicar con claridad y eficacia<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87fbae0 elementor-blockquote--skin-clean elementor-blockquote--align-center elementor-blockquote--button-view-icon elementor-blockquote--button-skin-link elementor-blockquote--button-color-custom elementor-widget elementor-widget-blockquote\" data-id=\"87fbae0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tEl dise\u00f1o gr\u00e1fico no es un gasto superfluo, sino una inversi\u00f3n que define c\u00f3mo una ciudad se comunica y se proyecta al mundo.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=El+dise%C3%B1o+gr%C3%A1fico+no+es+un+gasto+superfluo%2C+sino+una+inversi%C3%B3n+que+define+c%C3%B3mo+una+ciudad+se+comunica+y+se+proyecta+al+mundo.&amp;url=https%3A%2F%2Fkirikri.com%2Fnuevo-logo-del-ayuntamiento-de-madrid-2025%2F\" class=\"elementor-blockquote__tweet-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Tuit<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af94abb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"af94abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-e26e172 elementor-widget elementor-widget-heading\" data-id=\"e26e172\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">El gran reto: simplificar sin perder identidad.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb6dd1f elementor-widget elementor-widget-text-editor\" data-id=\"eb6dd1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2979\" data-end=\"3205\"><strong data-start=\"3029\" data-end=\"3104\">Simplificar un escudo como el de Madrid es siempre un desaf\u00edo may\u00fasculo<\/strong>. Equilibrar historia, simbolismo y funcionalidad es complejo, y el resultado nunca deja indiferente.<\/p><p data-start=\"3207\" data-end=\"3387\">Dicho esto, la nueva versi\u00f3n funciona mejor que la anterior en cuanto a claridad y legibilidad. El oso mantiene su esencia y se reconoce con facilidad incluso en tama\u00f1os reducidos.<\/p><p data-start=\"3389\" data-end=\"3708\">Pero hay un punto d\u00e9bil claro: <strong data-start=\"3420\" data-end=\"3434\">el madro\u00f1o<\/strong>.<\/p><p data-start=\"3389\" data-end=\"3708\">En esta versi\u00f3n, su simplificaci\u00f3n extrema hace que pierda car\u00e1cter y se diluya visualmente. Para quienes no conozcan previamente el emblema madrile\u00f1o, la forma puede resultar ambigua. El conjunto queda un poco desequilibrado: oso reconocible, \u00e1rbol demasiado abstracto.<\/p><p data-start=\"3710\" data-end=\"3814\">Hubiera sido interesante explorar alternativas que preservaran m\u00e1s personalidad sin sacrificar limpieza.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5488a97 elementor-widget elementor-widget-image\" data-id=\"5488a97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"318\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/2025\/11\/rediseno_logotipo_ayuntamiento_de_madrid_21-1024x318.png\" class=\"attachment-large size-large wp-image-996032\" alt=\"\" srcset=\"https:\/\/kirikri.com\/wp-content\/uploads\/2025\/11\/rediseno_logotipo_ayuntamiento_de_madrid_21-1024x318.png 1024w, https:\/\/kirikri.com\/wp-content\/uploads\/2025\/11\/rediseno_logotipo_ayuntamiento_de_madrid_21-768x238.png 768w, https:\/\/kirikri.com\/wp-content\/uploads\/2025\/11\/rediseno_logotipo_ayuntamiento_de_madrid_21-1536x477.png 1536w, https:\/\/kirikri.com\/wp-content\/uploads\/2025\/11\/rediseno_logotipo_ayuntamiento_de_madrid_21-18x6.png 18w, https:\/\/kirikri.com\/wp-content\/uploads\/2025\/11\/rediseno_logotipo_ayuntamiento_de_madrid_21.png 1669w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-15b9741 elementor-widget elementor-widget-heading\" data-id=\"15b9741\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Conclusi\u00f3n.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f5119d elementor-widget elementor-widget-text-editor\" data-id=\"8f5119d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"feed-shared-update-v2__description-wrapper mr2\" tabindex=\"-1\"><div class=\"feed-shared-inline-show-more-text feed-shared-update-v2__description feed-shared-inline-show-more-text--minimal-padding feed-shared-inline-show-more-text--3-lines feed-shared-inline-show-more-text--expanded \" tabindex=\"-1\" data-artdeco-is-focused=\"true\"><div class=\"update-components-text relative update-components-update-v2__commentary \" dir=\"ltr\"><div class=\"flex-1 overflow-hidden @container\/thread\"><div class=\"h-full\"><div class=\"react-scroll-to-bottom--css-pjxuy-79elbk h-full\"><div class=\"react-scroll-to-bottom--css-pjxuy-1n7m0yu\"><div class=\"flex flex-col text-sm md:pb-9\"><article class=\"w-full scroll-mb-[var(--thread-trailing-height,150px)] text-token-text-primary focus-visible:outline-2 focus-visible:outline-offset-[-4px]\" dir=\"auto\" data-testid=\"conversation-turn-733\" data-scroll-anchor=\"true\"><div class=\"m-auto text-base py-[18px] px-3 md:px-4 w-full md:px-5 lg:px-4 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-4 text-base md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"c6dd549d-0bfb-44a5-9aa0-f9a154b88eaf\" data-message-model-slug=\"gpt-4o\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert dark\"><p data-start=\"3861\" data-end=\"3887\">\u00bfEsto es un buen cambio para la ciudad? En l\u00edneas generales, s\u00ed:<\/p><ul><li data-start=\"3890\" data-end=\"3909\">Es m\u00e1s funcional.<\/li><li data-start=\"3912\" data-end=\"3925\">M\u00e1s actual.<\/li><li data-start=\"3928\" data-end=\"3962\">Mantiene la esencia del s\u00edmbolo.<\/li><li data-start=\"3965\" data-end=\"4008\">Y usa una tipograf\u00eda con identidad local.<\/li><\/ul><p data-start=\"4010\" data-end=\"4191\">No obstante, el resultado habr\u00eda ganado en solidez con un proceso m\u00e1s abierto, m\u00e1s riguroso y con una simplificaci\u00f3n m\u00e1s equilibrada entre los dos elementos principales del s\u00edmbolo.<\/p><p data-start=\"4193\" data-end=\"4296\">Madrid merece una identidad potente y cuidada. Este es un paso adelante, <strong>pero a\u00fan con margen de mejora.<\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/article><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfa88d5 elementor-widget elementor-widget-image\" data-id=\"cfa88d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kirikri.com\/contactar-para-contratar-servicios-de-branding-en-madrid\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"510\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/2024\/06\/tipos-de-logos-1024x510.png\" class=\"attachment-large size-large wp-image-992207\" alt=\"\" srcset=\"https:\/\/kirikri.com\/wp-content\/uploads\/2024\/06\/tipos-de-logos-1024x510.png 1024w, https:\/\/kirikri.com\/wp-content\/uploads\/2024\/06\/tipos-de-logos-768x382.png 768w, https:\/\/kirikri.com\/wp-content\/uploads\/2024\/06\/tipos-de-logos-1536x764.png 1536w, https:\/\/kirikri.com\/wp-content\/uploads\/2024\/06\/tipos-de-logos-2048x1019.png 2048w, https:\/\/kirikri.com\/wp-content\/uploads\/2024\/06\/tipos-de-logos-18x9.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfb05e2 elementor-widget elementor-widget-html\" data-id=\"cfb05e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"Article\",\r\n  \"headline\": \"Nuevo logo del Ayuntamiento de Madrid 2025 \u2013 An\u00e1lisis y claves del redise\u00f1o\",\r\n  \"alternativeHeadline\": \"El redise\u00f1o del escudo de Madrid: claridad, funcionalidad y debate\",\r\n  \"description\": \"An\u00e1lisis del nuevo logo del Ayuntamiento de Madrid 2025: simplificaci\u00f3n del escudo, elecci\u00f3n tipogr\u00e1fica, mejoras en legibilidad y debate sobre el proceso de dise\u00f1o.\",\r\n  \"author\": {\r\n    \"@type\": \"Person\",\r\n    \"name\": \"Cristina Kirilova\"\r\n  },\r\n  \"datePublished\": \"2025-11-26\",\r\n  \"dateModified\": \"2025-11-26\",\r\n  \"image\": [\r\n    \"URL-DE-LA-IMAGEN-DESTACADA\"\r\n  ],\r\n  \"mainEntityOfPage\": {\r\n    \"@type\": \"WebPage\",\r\n    \"@id\": \"URL-DE-TU-ARTICULO\"\r\n  },\r\n  \"publisher\": {\r\n    \"@type\": \"Organization\",\r\n    \"name\": \"Insights\",\r\n    \"logo\": {\r\n      \"@type\": \"ImageObject\",\r\n      \"url\": \"URL-DEL-LOGO-DE-TU-WEB\"\r\n    }\r\n  },\r\n  \"articleSection\": \"Branding, Dise\u00f1o Gr\u00e1fico, Identidad Visual\",\r\n  \"keywords\": \"logo Ayuntamiento de Madrid 2025, redise\u00f1o Madrid, escudo Madrid, tipograf\u00eda Chulapa, identidad visual Madrid, dise\u00f1o institucional\"\r\n}\r\n<\/script>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-163eab98 e-flex e-con-boxed e-con e-parent\" data-id=\"163eab98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3e62d308 e-con-full e-flex e-con e-child\" data-id=\"3e62d308\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f3bef5e elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7f3bef5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"vamtamtheme- vamtam-theme-long-dash\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Referencias:<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e5480a elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1e5480a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfQuieres aprender m\u00e1s sobre dise\u00f1o de logos, creaci\u00f3n de marca y branding? Te dejamos nuestros libros favoritos por si les quieres echar un vistazo. Si lo compras a trav\u00e9s de nuestro enlace nos ayudas con el mantenimiento del blog.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0fd2a6 e-con-full e-flex e-con e-child\" data-id=\"e0fd2a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-10bdc97 e-con-full e-flex e-con e-child\" data-id=\"10bdc97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-540d9567 elementor-widget elementor-widget-heading\" data-id=\"540d9567\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/01<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-2c1861ff e-transform elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"2c1861ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:270,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/amzn.to\/41w0hiX\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"vamtamtheme- vamtam-theme-arrow-right-top\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Dise\u00f1o de Marcas <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d2e6b7f e-con-full e-flex e-con e-child\" data-id=\"4d2e6b7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-46b861a7 elementor-widget elementor-widget-heading\" data-id=\"46b861a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/02<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-2ef3f882 e-transform elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"2ef3f882\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:270,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/amzn.to\/41zmMDA\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"vamtamtheme- vamtam-theme-arrow-right-top\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Logo Modernism<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59dcaaf6 e-con-full e-flex e-con e-child\" data-id=\"59dcaaf6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-6be67f57 elementor-widget elementor-widget-heading\" data-id=\"6be67f57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/03<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-7e50a4b e-transform 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