{"id":992489,"date":"2024-10-16T19:38:13","date_gmt":"2024-10-16T19:38:13","guid":{"rendered":"https:\/\/kirikri.com\/?p=992489"},"modified":"2025-02-16T12:25:53","modified_gmt":"2025-02-16T11:25:53","slug":"10-claves-para-un-buen-rediseno-de-logo","status":"publish","type":"post","link":"https:\/\/kirikri.com\/en\/10-claves-para-un-buen-rediseno-de-logo\/","title":{"rendered":"10 Claves para un buen redise\u00f1o de logo."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"992489\" class=\"elementor elementor-992489\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14d1128f e-con-full e-flex e-con e-parent\" data-id=\"14d1128f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec2fc0 elementor-widget elementor-widget-text-editor\" data-id=\"4ec2fc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Redise\u00f1ar un logo es una tarea que va mucho m\u00e1s all\u00e1 de solo darle un \u00ablavado de cara\u00bb. Implica un proceso estrat\u00e9gico que debe considerar tanto la esencia de la marca como los cambios en el mercado y la percepci\u00f3n del p\u00fablico. Usando como ejemplo el redise\u00f1o del logo de Enusa, te explico las claves m\u00e1s importantes para lograr un redise\u00f1o exitoso:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf9171 elementor-widget elementor-widget-beaf-slider\" data-id=\"2cf9171\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"beaf-slider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\n\t<style type=\"text\/css\">\n\t\t.slider-info-992513.bafg-slider-info .bafg-slider-title {\n\t\t\t\t\t\t\tfont-size:\n\t\t\t\t\t22px\t\t\t\t;\n\t\t\t\n\t\t\t\n\t\t\t\t\t}\n\n\t\t.slider-info-992513.bafg-slider-info .bafg-slider-description {\n\t\t\t\n\t\t\t\n\t\t\t\t\t}\n\t\t\n\t\t\n\t\t.slider-info-992513.bafg-slider-info .bafg_slider_readmore_button {\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\ttext-align: center;\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t}\n\n\t\t.slider-info-992513.bafg-slider-info .bafg_slider_readmore_button:hover {\n\n\t\t\t\n\t\t\t\n\t\t\t\t\t}\n\t<\/style>\n\t\n\t\t\t<div class=\"bafg-twentytwenty-container slider-992513  \"\n\t\t\t\tbafg-orientation=\"horizontal\" bafg-default-offset=\"0.5\"\n\t\t\t\tbafg-before-label=\"Antes\"\n\t\t\t\tbafg-after-label=\"Despu\u00e9s\" bafg-overlay=\"1\"\n\t\t\t\tbafg-move-slider-on-hover=\"\"\n\t\t\t\tbafg-click-to-move=\"\">\n\n\t\t\t\t\t\t\t\t<img class=\"skip-lazy\" data-skip-lazy\t\t\t\t\tsrc=\"https:\/\/kirikri.com\/wp-content\/uploads\/2024\/10\/claves-para-un-buen-rediseno-de-logo-scaled.jpg\" alt=\"\">\n\t\t\t\t<img class=\"skip-lazy\" data-skip-lazy\t\t\t\t\tsrc=\"https:\/\/kirikri.com\/wp-content\/uploads\/2024\/10\/claves-para-un-buen-rediseno-de-logo-2-scaled.jpg\" alt=\"\">\n\n\t\t\t<\/div>\n\n\t\t\t\t<div class=\"bafg-slider-info-wraper\">\n\t\t<div style=\"\" class=\"slider-info-992513 bafg-slider-info\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\n\t\t\t<style type=\"text\/css\">\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41e6699 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"41e6699\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-903d093 elementor-widget elementor-widget-heading\" data-id=\"903d093\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Evaluar los puntos d\u00e9biles del dise\u00f1o antiguo.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-532aa2a elementor-widget elementor-widget-text-editor\" data-id=\"532aa2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Antes de empezar con el redise\u00f1o, es esencial identificar qu\u00e9 no est\u00e1 funcionando en el logo actual. Preg\u00fantate si ha quedado obsoleto, si no se adapta bien a plataformas digitales o si ya no refleja los valores de la empresa. En el caso de Enusa, su logo acumulaba elementos de diferentes \u00e9pocas, generando confusi\u00f3n y falta de coherencia. El redise\u00f1o permiti\u00f3 simplificarlo y dotarlo de modernidad.<\/p><ul><li>Uso de la letra U para el s\u00edmbolo, que no se corresponde con la primera letra del nombre, lo que lo hace confuso y menos memorable.<\/li><li>Se asocia con el Uranio pero para personas que no conozcan la empresa esto no es obvio.<\/li><li><span style=\"color: var(--vamtam-widget-text-lighter); letter-spacing: var(--vamtam-primary-font-letter-spacing-desktop,normal); text-transform: var(--vamtam-primary-font-transform,none);\">La forma no se asocia con ning\u00fan concepto relacionado con la marca.<\/span><\/li><li>Uso de degradados, que pueden dar lugar a errores de impresi\u00f3n habitualmente.<\/li><li>A peque\u00f1a escala los trazos finos se pierden y la forma queda confusa y poco legible.<\/li><li>Uso de tonos azules que aunque pueden asociarse a la confianza y la profesionalidad, tambi\u00e9n pueden resultar fr\u00edos y distantes, lo cual no se corresponde con los valores que quiere transmitir la marca.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29919dd elementor-widget elementor-widget-image\" data-id=\"29919dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"352\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/2024\/10\/claves-para-un-buen-rediseno-de-logo-1024x352.jpg\" class=\"attachment-large size-large wp-image-992529\" alt=\"\" srcset=\"https:\/\/kirikri.com\/wp-content\/uploads\/2024\/10\/claves-para-un-buen-rediseno-de-logo-1024x352.jpg 1024w, https:\/\/kirikri.com\/wp-content\/uploads\/2024\/10\/claves-para-un-buen-rediseno-de-logo-768x264.jpg 768w, https:\/\/kirikri.com\/wp-content\/uploads\/2024\/10\/claves-para-un-buen-rediseno-de-logo-1536x528.jpg 1536w, https:\/\/kirikri.com\/wp-content\/uploads\/2024\/10\/claves-para-un-buen-rediseno-de-logo-2048x704.jpg 2048w, https:\/\/kirikri.com\/wp-content\/uploads\/2024\/10\/claves-para-un-buen-rediseno-de-logo-18x6.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e2e3e8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0e2e3e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-630f7508 elementor-widget elementor-widget-heading\" data-id=\"630f7508\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. Estudiar el p\u00fablico al que va dirigido.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bb0cff6 elementor-widget elementor-widget-text-editor\" data-id=\"7bb0cff6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cada redise\u00f1o debe adaptarse al p\u00fablico actual de la marca. En el caso de Enusa, aunque el enfoque est\u00e1 en sectores industriales, como el nuclear, tambi\u00e9n <strong>necesitaba acercarse a nuevas audiencias preocupadas por la sostenibilidad<\/strong>. Un buen redise\u00f1o debe conectar con estos nuevos p\u00fablicos sin alienar a los antiguos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af94abb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"af94abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-e0d3f47 elementor-widget elementor-widget-heading\" data-id=\"e0d3f47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. Simplificar detalles sin perder la esencia.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2a1c02 elementor-widget elementor-widget-text-editor\" data-id=\"a2a1c02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Esto puede resultar complicado, queremos darle un toque nuevo al logotipo, pero <strong>tampoco queremos desvincularlo al 100% de la imagen que tiene el p\u00fablico ya en su cabeza de la marca<\/strong>, ya que esto podr\u00eda ser peligroso, y causar que la marca pierda fidelidad y reconocimiento. En el caso de Enusa, aunque el s\u00edmbolo var\u00eda, la tipograf\u00eda es muy parecida a la del logo anterior y la manera de escribir el nombre, todo en min\u00fasculas, tambi\u00e9n nos recuerda a dicho logo. Adem\u00e1s se mantiene el color azul para las letras, aunque se trate de un azul m\u00e1s intenso, saturado y vibrante que el anterior, que era m\u00e1s apagado.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3264dca elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3264dca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-15b9741 elementor-widget elementor-widget-heading\" data-id=\"15b9741\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4. Comprobar el funcionamiento a peque\u00f1a y gran escala.\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f5119d elementor-widget elementor-widget-text-editor\" data-id=\"8f5119d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"feed-shared-update-v2__description-wrapper mr2\" tabindex=\"-1\"><div class=\"feed-shared-inline-show-more-text feed-shared-update-v2__description feed-shared-inline-show-more-text--minimal-padding feed-shared-inline-show-more-text--3-lines feed-shared-inline-show-more-text--expanded \" tabindex=\"-1\" data-artdeco-is-focused=\"true\"><div class=\"update-components-text relative update-components-update-v2__commentary \" dir=\"ltr\"><p>El logo debe verse bien en cualquier tama\u00f1o, ya sea en un bol\u00edgrafo o en una valla publicitaria. Por eso, <strong>es fundamental probar su legibilidad y adaptabilidad en diferentes escalas<\/strong>. Durante el redise\u00f1o del logo de Enusa, se realizaron m\u00faltiples pruebas en tama\u00f1os reducidos para asegurar que se mantuviera n\u00edtido y reconocible.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-0cdae12 vamtam-nav-none elementor-widget elementor-widget-image-carousel\" data-id=\"0cdae12\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;2&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/elementor\/thumbs\/rebranding_identidad_visual_enusa-14-qno66notmoea273acn2yu3m794i9a36vhs50bhl8js.jpg\" alt=\"rebranding_identidad_visual_enusa-14\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/elementor\/thumbs\/rebranding_identidad_visual_enusa-13-qnnupdzcsynti7dzk040kdycudgl0ujeoabobuck94.jpg\" alt=\"rebranding_identidad_visual_enusa-13\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/elementor\/thumbs\/Enusa_Rebranding_identidad_visual_madrid-qnn03mfo0wfewlri39bpfwwua9x5ovlvj1zsmty3k8.jpg\" alt=\"Enusa_Rebranding_identidad_visual_madrid\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 de 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/elementor\/thumbs\/ejemplos_logo_1_tinta_Logo-01-qpb22vfg2tjhznj498thegwe4pli729vnz3upcrzbc.jpg\" alt=\"ejemplos_logo_1_tinta_Logo-01\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9a8b1e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d9a8b1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-34b7fbf elementor-widget elementor-widget-heading\" data-id=\"34b7fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5. Hacer pruebas impresas para verlo en la vida real.\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98a9145 elementor-widget elementor-widget-text-editor\" data-id=\"98a9145\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"feed-shared-update-v2__description-wrapper mr2\" tabindex=\"-1\"><div class=\"feed-shared-inline-show-more-text feed-shared-update-v2__description feed-shared-inline-show-more-text--minimal-padding feed-shared-inline-show-more-text--3-lines feed-shared-inline-show-more-text--expanded \" tabindex=\"-1\" data-artdeco-is-focused=\"true\"><div class=\"update-components-text relative update-components-update-v2__commentary \" dir=\"ltr\"><p>No todo se puede probar en pantalla. Hacer pruebas impresas <strong>es clave para ver c\u00f3mo funcionar\u00e1 el logo<\/strong> en el mundo real. A veces en pantalla no detectamos detalles o posibles problemas de legibilidad o equilibrio visual, y al ver el logo impreso sobre papel, detectamos esos defectos con m\u00e1s facilidad. Adem\u00e1s, siempre es importante comprobar c\u00f3mo funcionan los colores en papel, ya que siempre pierden brillo y saturaci\u00f3n en comparaci\u00f3n con lo que vemos en pantalla.\u00a0<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a6e907 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2a6e907\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-b47129f elementor-widget elementor-widget-heading\" data-id=\"b47129f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">6. Comprobar si encaja en el mercado.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e66f13e elementor-widget elementor-widget-text-editor\" data-id=\"e66f13e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"feed-shared-update-v2__description-wrapper mr2\" tabindex=\"-1\"><div class=\"feed-shared-inline-show-more-text feed-shared-update-v2__description feed-shared-inline-show-more-text--minimal-padding feed-shared-inline-show-more-text--3-lines feed-shared-inline-show-more-text--expanded \" tabindex=\"-1\" data-artdeco-is-focused=\"true\"><div class=\"update-components-text relative update-components-update-v2__commentary \" dir=\"ltr\"><p>El nuevo logo debe destacar frente a la competencia, pero tambi\u00e9n<strong> debe encajar en su sector.<\/strong> En el caso de Enusa, el redise\u00f1o fue creado para posicionar a la marca como un referente en el sector nuclear y medioambiental, transmitiendo confianza y modernidad.<\/p><p><strong>\u00bfNecesitas ayuda con el redise\u00f1o de tu logo? <\/strong><\/p><p>El proceso puede asustar y parecer complicado, pero a nosotros nos encanta y nos gustar\u00eda ayudarte, cu\u00e9ntanos tu caso y nos pondremos en contacto enseguida.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-0e0b6d6 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"0e0b6d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Siguiente&quot;,&quot;step_previous_label&quot;:&quot;Anterior&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Contact Page Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"992489\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"0e0b6d6\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"10 Claves para un buen redise\u00f1o de logo. - Kirikr\u00ed Studio\u00ae\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"992489\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nombre\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-message elementor-col-50\">\n\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[message]\" id=\"form-field-message\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Tel\u00e9fono\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Solo se aceptan n\u00fameros y caracteres de tel\u00e9fono (#,-,*,etc).\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_f5fa95e elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_f5fa95e]\" id=\"form-field-field_f5fa95e\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Empresa\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-field_d30531c elementor-col-100\">\n\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[field_d30531c]\" id=\"form-field-field_d30531c\" rows=\"4\" placeholder=\"Cu\u00e9ntanos, \u00bfen qu\u00e9 te podemos ayudar?\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_e14b5a2 elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_e14b5a2]\" id=\"form-field-field_e14b5a2\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_e14b5a2\">He le\u00eddo y acepto la <a href=\"https:\/\/kirikri.com\/politica-de-privacidad\/\"> Pol\u00edtica de Privacidad.<\/a><\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"vamtamtheme- vamtam-theme-arrow\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enviar<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57217cd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"57217cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-3beb636 elementor-widget elementor-widget-heading\" data-id=\"3beb636\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">7. Transmitir los nuevos valores de la marca.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8434c35 elementor-widget elementor-widget-text-editor\" data-id=\"8434c35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"feed-shared-update-v2__description-wrapper mr2\" tabindex=\"-1\"><div class=\"feed-shared-inline-show-more-text feed-shared-update-v2__description feed-shared-inline-show-more-text--minimal-padding feed-shared-inline-show-more-text--3-lines feed-shared-inline-show-more-text--expanded \" tabindex=\"-1\" data-artdeco-is-focused=\"true\"><div class=\"update-components-text relative update-components-update-v2__commentary \" dir=\"ltr\"><p>Un buen redise\u00f1o debe reflejar los valores de la marca. En el caso de Enusa, el logo actualizado transmite valores de <strong>sostenibilidad, protecci\u00f3n ambiental y seguridad nuclear<\/strong>, utilizando formas y colores m\u00e1s alineados con esta nueva visi\u00f3n.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7632a elementor-widget elementor-widget-image\" data-id=\"6d7632a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"352\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/2024\/10\/claves-para-un-buen-rediseno-de-logo_enusa-1024x352.jpg\" class=\"attachment-large size-large wp-image-992549\" alt=\"\" srcset=\"https:\/\/kirikri.com\/wp-content\/uploads\/2024\/10\/claves-para-un-buen-rediseno-de-logo_enusa-1024x352.jpg 1024w, https:\/\/kirikri.com\/wp-content\/uploads\/2024\/10\/claves-para-un-buen-rediseno-de-logo_enusa-768x264.jpg 768w, https:\/\/kirikri.com\/wp-content\/uploads\/2024\/10\/claves-para-un-buen-rediseno-de-logo_enusa-1536x528.jpg 1536w, https:\/\/kirikri.com\/wp-content\/uploads\/2024\/10\/claves-para-un-buen-rediseno-de-logo_enusa-2048x704.jpg 2048w, https:\/\/kirikri.com\/wp-content\/uploads\/2024\/10\/claves-para-un-buen-rediseno-de-logo_enusa-18x6.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-389795e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"389795e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-f8f24d6 elementor-widget elementor-widget-heading\" data-id=\"f8f24d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">8. Definir bien los m\u00e1rgenes de seguridad y espacios negativos.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-712acbb elementor-widget elementor-widget-text-editor\" data-id=\"712acbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"feed-shared-update-v2__description-wrapper mr2\" tabindex=\"-1\"><div class=\"feed-shared-inline-show-more-text feed-shared-update-v2__description feed-shared-inline-show-more-text--minimal-padding feed-shared-inline-show-more-text--3-lines feed-shared-inline-show-more-text--expanded \" tabindex=\"-1\" data-artdeco-is-focused=\"true\"><div class=\"update-components-text relative update-components-update-v2__commentary \" dir=\"ltr\"><p>El espacio alrededor del logo es tan importante como el logo en s\u00ed. Definir m\u00e1rgenes de seguridad garantiza que el logo no se vea apretado ni comprometido por otros elementos gr\u00e1ficos.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7483456 elementor-widget elementor-widget-image\" data-id=\"7483456\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"352\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/2024\/10\/claves-para-un-buen-rediseno-de-logo_margenes-seguridad-1024x352.jpg\" class=\"attachment-large size-large wp-image-992550\" alt=\"\" srcset=\"https:\/\/kirikri.com\/wp-content\/uploads\/2024\/10\/claves-para-un-buen-rediseno-de-logo_margenes-seguridad-1024x352.jpg 1024w, https:\/\/kirikri.com\/wp-content\/uploads\/2024\/10\/claves-para-un-buen-rediseno-de-logo_margenes-seguridad-768x264.jpg 768w, https:\/\/kirikri.com\/wp-content\/uploads\/2024\/10\/claves-para-un-buen-rediseno-de-logo_margenes-seguridad-1536x528.jpg 1536w, https:\/\/kirikri.com\/wp-content\/uploads\/2024\/10\/claves-para-un-buen-rediseno-de-logo_margenes-seguridad-2048x704.jpg 2048w, https:\/\/kirikri.com\/wp-content\/uploads\/2024\/10\/claves-para-un-buen-rediseno-de-logo_margenes-seguridad-18x6.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b898a98 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b898a98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-f94decb elementor-widget elementor-widget-heading\" data-id=\"f94decb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">9. Probar en diferentes medios y soportes.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8961a7 elementor-widget elementor-widget-text-editor\" data-id=\"f8961a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"feed-shared-update-v2__description-wrapper mr2\" tabindex=\"-1\"><div class=\"feed-shared-inline-show-more-text feed-shared-update-v2__description feed-shared-inline-show-more-text--minimal-padding feed-shared-inline-show-more-text--3-lines feed-shared-inline-show-more-text--expanded \" tabindex=\"-1\" data-artdeco-is-focused=\"true\"><div class=\"update-components-text relative update-components-update-v2__commentary \" dir=\"ltr\"><p>Un logo no solo vive en papeler\u00eda o en la web. Se debe probar en todos los medios donde aparecer\u00e1: desde redes sociales hasta aplicaciones m\u00f3viles, pasando por productos f\u00edsicos.\u00a0<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bed43d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7bed43d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-714f588 elementor-widget elementor-widget-heading\" data-id=\"714f588\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">10. Asegurarse de que el logo es flexible y adaptable.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-488f593 elementor-widget elementor-widget-text-editor\" data-id=\"488f593\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"feed-shared-update-v2__description-wrapper mr2\" tabindex=\"-1\"><div class=\"feed-shared-inline-show-more-text feed-shared-update-v2__description feed-shared-inline-show-more-text--minimal-padding feed-shared-inline-show-more-text--3-lines feed-shared-inline-show-more-text--expanded \" tabindex=\"-1\" data-artdeco-is-focused=\"true\"><div class=\"update-components-text relative update-components-update-v2__commentary \" dir=\"ltr\"><p>Por \u00faltimo, el logo debe ser lo suficientemente flexible para adaptarse a diferentes versiones, versi\u00f3n negativa, positiva, vertical, horizontal, el s\u00edmbolo aislado, o versi\u00f3n a una tinta (en este post puedes ver <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/kirikri.com\/7-usos-del-logo-a-una-tinta\/\">7 usos del logo a una tinta<\/a>).<\/strong><\/span>\u00a0<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87fbae0 elementor-blockquote--skin-clean elementor-blockquote--align-center elementor-blockquote--button-view-icon elementor-blockquote--button-skin-link elementor-blockquote--button-color-custom elementor-widget elementor-widget-blockquote\" data-id=\"87fbae0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tUn buen redise\u00f1o de logo mantiene la esencia, simplifica detalles y refleja nuevos valores, asegurando su impacto en cualquier formato.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Un+buen+redise%C3%B1o+de+logo+mantiene+la+esencia%2C+simplifica+detalles+y+refleja+nuevos+valores%2C+asegurando+su+impacto+en+cualquier+formato.&amp;url=https%3A%2F%2Fkirikri.com%2F10-claves-para-un-buen-rediseno-de-logo%2F\" class=\"elementor-blockquote__tweet-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Tuit<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72d49c6 elementor-widget elementor-widget-text-editor\" data-id=\"72d49c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"feed-shared-update-v2__description-wrapper mr2\" tabindex=\"-1\"><div class=\"feed-shared-inline-show-more-text feed-shared-update-v2__description feed-shared-inline-show-more-text--minimal-padding feed-shared-inline-show-more-text--3-lines feed-shared-inline-show-more-text--expanded \" tabindex=\"-1\" data-artdeco-is-focused=\"true\"><div class=\"update-components-text relative update-components-update-v2__commentary \" dir=\"ltr\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"e4bbafc7-2bdc-46d9-9e03-579474929a82\" data-message-model-slug=\"gpt-4o\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert dark\"><p>\u00a0Un buen redise\u00f1o va m\u00e1s all\u00e1 de lo visual; debe ser una herramienta estrat\u00e9gica que refuerce la identidad de la marca, comunique sus valores y conecte con el p\u00fablico al que va dirigido. Al evaluar los puntos d\u00e9biles del dise\u00f1o antiguo, estudiar al target, simplificar sin perder la esencia y asegurarse de que funcione a cualquier escala, estar\u00e1s construyendo un logo que no solo sea visualmente bonito, sino que respire la personalidad de la marca. \u00bfQuieres ver algunos de nuestros dise\u00f1os? <a href=\"https:\/\/kirikri.com\/diseno-de-logotipos-en-madrid\/\">Visita esta p\u00e1gina.<\/a><\/p><p>Al final, un logo bien pensado es una inversi\u00f3n a largo plazo, capaz de representar y fortalecer la marca por muchos a\u00f1os, asegurando coherencia y reconocimiento.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfa88d5 elementor-widget elementor-widget-image\" data-id=\"cfa88d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kirikri.com\/contactar-para-contratar-servicios-de-branding-en-madrid\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"510\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/2024\/09\/rebranding-o-restyling-1024x510.png\" class=\"attachment-large size-large wp-image-991435\" alt=\"\" srcset=\"https:\/\/kirikri.com\/wp-content\/uploads\/2024\/09\/rebranding-o-restyling-1024x510.png 1024w, https:\/\/kirikri.com\/wp-content\/uploads\/2024\/09\/rebranding-o-restyling-768x382.png 768w, https:\/\/kirikri.com\/wp-content\/uploads\/2024\/09\/rebranding-o-restyling-1536x764.png 1536w, https:\/\/kirikri.com\/wp-content\/uploads\/2024\/09\/rebranding-o-restyling-2048x1019.png 2048w, https:\/\/kirikri.com\/wp-content\/uploads\/2024\/09\/rebranding-o-restyling-18x9.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Redise\u00f1ar un logo va mucho m\u00e1s all\u00e1 de actualizar su apariencia: es un proceso estrat\u00e9gico que debe tener en cuenta la esencia de la marca y los cambios en el mercado.<\/p>","protected":false},"author":1,"featured_media":992575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ai_generated_summary":"","footnotes":""},"categories":[137],"tags":[120,208,207,206],"class_list":["post-992489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-branding","tag-rebranding","tag-rediseno-de-logotipo","tag-restyling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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