{"id":990224,"date":"2024-06-06T19:57:24","date_gmt":"2024-06-06T19:57:24","guid":{"rendered":"https:\/\/kirikri.com\/?p=990224"},"modified":"2025-03-07T20:32:20","modified_gmt":"2025-03-07T19:32:20","slug":"que-es-logotipo-tipos-de-logo","status":"publish","type":"post","link":"https:\/\/kirikri.com\/en\/que-es-logotipo-tipos-de-logo\/","title":{"rendered":"\u00bfQu\u00e9 es un logo y c\u00f3mo se clasifican los distintos tipos de logo que  hay?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"990224\" class=\"elementor elementor-990224\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14d1128f e-con-full e-flex e-con e-parent\" data-id=\"14d1128f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37e1c364 elementor-widget elementor-widget-text-editor\" data-id=\"37e1c364\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Existen varios tipos de logo, cada uno con caracter\u00edsticas espec\u00edficas que cumplen diferentes prop\u00f3sitos y estilos.<\/p><p>Es muy com\u00fan, utilizar el t\u00e9rmino <em>logotipo<\/em> para referirse a cualquier s\u00edmbolo o elemento que se utiliza para identificar a una marca o empresa, sea del tipo que sea. Y es entendible, puesto que hay varias clases y no todo el mundo est\u00e1 familiarizado con la terminolog\u00eda que identifica a cada una de ellas. Adem\u00e1s, es c\u00f3modo usarlo de manera gen\u00e9rica, por ejemplo, en este post, yo voy a hablar de logos refiri\u00e9ndome a todas las clases.<\/p><p>Es importante eso s\u00ed, saber diferenciar entre logo y marca, ya que una marca es mucho m\u00e1s que un logo, siendo este s\u00f3lo un elemento m\u00e1s, aunque esencial. Si quieres saber exactamente la diferencia, te recomiendo este<span style=\"text-decoration: underline;\"> <a href=\"https:\/\/kirikri.com\/en\/diferencia-entre-marca-identidad-y-branding\/\">post.<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17119df8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"17119df8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-903d093 elementor-widget elementor-widget-heading\" data-id=\"903d093\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Etimolog\u00eda.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-289a58cb elementor-widget elementor-widget-text-editor\" data-id=\"289a58cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Respecto a la palabra logotipo, podemos encontrar varias definiciones, como por ejemplo el de la RAE:<\/p><p>Del\u00a0gr.\u00a0\u03bb\u1f79\u03b3\u03bf\u03c2\u00a0l\u00f3gos\u00a0&#8216;palabra&#8217; y\u00a0tipo.<\/p><ol><li>m. S\u00edmbolo gr\u00e1fico peculiar de una empresa, conmemoraci\u00f3n, marca o producto.<\/li><li>m. Impr. Grupo de letras, abreviaturas, cifras, etc., fundidas en un solo bloque para facilitar la composici\u00f3n tipogr\u00e1fica.<\/li><\/ol><p>Etimol\u00f3gicamente, (seg\u00fan <a href=\"http:\/\/etimologias.dechile.net\/\">http:\/\/etimologias.dechile.net\/<\/a>)\u00a0 <strong><em>logos<\/em><\/strong> (\u03bb\u1f79\u03b3\u03bf\u03c2) en griego es <strong>palabra<\/strong>, estudio o tratado, y <strong><em>typos<\/em><\/strong> significa marca o <strong>car\u00e1cter<\/strong> grabado.<\/p><p>Como vemos, estas definiciones van muy enfocadas al uso de palabras o caracteres para la representaci\u00f3n de una empresa, pero dejan un poco de lado los dem\u00e1s elementos que pueden estar acompa\u00f1ando estas palabras, los s\u00edmbolos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b714bc1 elementor-widget elementor-widget-image\" data-id=\"b714bc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"215\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/2024\/06\/origen-etimologico-logo-1024x215.png\" class=\"attachment-large size-large wp-image-990247\" alt=\"origen etimol\u00f3gico de la palabra logotipo\" srcset=\"https:\/\/kirikri.com\/wp-content\/uploads\/2024\/06\/origen-etimologico-logo-1024x215.png 1024w, https:\/\/kirikri.com\/wp-content\/uploads\/2024\/06\/origen-etimologico-logo-768x161.png 768w, https:\/\/kirikri.com\/wp-content\/uploads\/2024\/06\/origen-etimologico-logo-1536x322.png 1536w, https:\/\/kirikri.com\/wp-content\/uploads\/2024\/06\/origen-etimologico-logo-2048x430.png 2048w, https:\/\/kirikri.com\/wp-content\/uploads\/2024\/06\/origen-etimologico-logo-18x4.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-604a8cb4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"604a8cb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-630f7508 elementor-widget elementor-widget-heading\" data-id=\"630f7508\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. \u00bfQu\u00e9 clases de logos hay?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bb0cff6 elementor-widget elementor-widget-text-editor\" data-id=\"7bb0cff6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Despu\u00e9s de bastantes a\u00f1os dedic\u00e1ndome al dise\u00f1o de logos, creo que, a grandes rasgos un logotipo se puede componer utilizando b\u00e1sicamente dos elementos, combinados de distinta manera: <strong>caracteres<\/strong> <strong>alfanum\u00e9ricos<\/strong>, e <strong>iconograf\u00eda<\/strong> (s\u00edmbolos, iconos, emblemas, pictogramas, etc). Y gracias a ellos, llegamos a la siguiente categorizaci\u00f3n:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-3b55c67 elementor-widget elementor-widget-toggle\" data-id=\"3b55c67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-6221\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-6221\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"vamtamtheme- vamtam-theme-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened vamtamtheme- vamtam-theme-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Logotipo<\/a>\n\t\t\t\t\t<\/h4>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-6221\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-6221\">S\u00f3lo caracteres.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-6222\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-6222\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"vamtamtheme- vamtam-theme-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened vamtamtheme- vamtam-theme-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Imagotipo<\/a>\n\t\t\t\t\t<\/h4>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-6222\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-6222\">Caracteres + S\u00edmbolo, se pueden usar de manera independiente.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-6223\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-6223\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"vamtamtheme- vamtam-theme-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened vamtamtheme- vamtam-theme-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Isologo<\/a>\n\t\t\t\t\t<\/h4>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-6223\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-6223\"><p><strong>Caracteres + S\u00edmbolo, <\/strong>no se pueden separar, funcionan conjuntamente<strong>.<\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-6224\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-6224\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"vamtamtheme- vamtam-theme-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened vamtamtheme- vamtam-theme-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Isotipo<\/a>\n\t\t\t\t\t<\/h4>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-6224\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-6224\"><p>S\u00f3lo S\u00edmbolo (aunque este pueda estar formado por caracteres).<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6969f56 elementor-widget elementor-widget-image\" data-id=\"6969f56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"708\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/2024\/06\/que-tipos-de-logo-hay-logotipo-isologo-imagotipo-isotipo-1024x708.png\" class=\"attachment-large size-large wp-image-990245\" alt=\"tipos de logo\" srcset=\"https:\/\/kirikri.com\/wp-content\/uploads\/2024\/06\/que-tipos-de-logo-hay-logotipo-isologo-imagotipo-isotipo-1024x708.png 1024w, https:\/\/kirikri.com\/wp-content\/uploads\/2024\/06\/que-tipos-de-logo-hay-logotipo-isologo-imagotipo-isotipo-768x531.png 768w, https:\/\/kirikri.com\/wp-content\/uploads\/2024\/06\/que-tipos-de-logo-hay-logotipo-isologo-imagotipo-isotipo-1536x1061.png 1536w, https:\/\/kirikri.com\/wp-content\/uploads\/2024\/06\/que-tipos-de-logo-hay-logotipo-isologo-imagotipo-isotipo-2048x1415.png 2048w, https:\/\/kirikri.com\/wp-content\/uploads\/2024\/06\/que-tipos-de-logo-hay-logotipo-isologo-imagotipo-isotipo-18x12.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6347443 elementor-widget elementor-widget-text-editor\" data-id=\"6347443\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Y despu\u00e9s de esta larga introducci\u00f3n donde hemos podido hacernos una mejor idea de lo que es un \u201clogotipo\u201d y de las clases que hay, llegamos a lo interesante.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44c4dcaf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"44c4dcaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-f193fa9 elementor-widget elementor-widget-heading\" data-id=\"f193fa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. \u00bfC\u00f3mo debe de ser cualquier tipo de logo?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29e1021 elementor-widget elementor-widget-text-editor\" data-id=\"29e1021\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Antes de nada, me gustar\u00eda a\u00f1adir que la diferencia entre el arte y el dise\u00f1o, es que el arte es subjetivo, las obras de arte est\u00e1n hechas con el \u00fanico prop\u00f3sito de entretener, de provocar emociones o ser admiradas. En el arte no hay normas, todo est\u00e1 permitido ya los artistas comunican y transmiten \u00fanicamente lo que ellos quieren, sus ideas, emociones o sentimientos.<\/p><p>Sin embargo, el dise\u00f1o tiene un objetivo funcional, los dise\u00f1adores somos los encargados de transmitir las ideas, valores, filosof\u00eda, o tono de una marca. El dise\u00f1o de un logotipo puede gustarte m\u00e1s o menos, pero eso no es lo importante, lo importante es que cumpla con su funci\u00f3n. El trabajo de un dise\u00f1ador gr\u00e1fico se parece m\u00e1s al de un arquitecto, nuestros dise\u00f1os no expresan nuestras ideas o emociones, si no que tienen la funci\u00f3n de cumplir su objetivo, comunicar. Y para ello deben cumplir ciertas normas. Un logotipo deber\u00eda ser:<\/p><ul><li data-sourcepos=\"19:1-19:78\"><strong>Legible:<\/strong> Ser claro y f\u00e1cil de leer, incluso a diferentes distancias.<\/li><li data-sourcepos=\"20:1-20:87\"><strong>Reproducible:<\/strong> Adaptarse sin perder impacto en diversos formatos y materiales.<\/li><li data-sourcepos=\"21:1-21:87\"><strong>Escalable:<\/strong> Mantener su armon\u00eda visual tanto en tama\u00f1os grandes como peque\u00f1os.<\/li><li data-sourcepos=\"22:1-22:63\"><strong>Distinguible:<\/strong> Ser \u00fanico y diferenciable de otros logotipos.<\/li><li data-sourcepos=\"23:1-24:0\"><strong>Memorable:<\/strong> Dejar una huella imborrable en la memoria del p\u00fablico.<\/li><\/ul><p>Adem\u00e1s de esto, huir de tendencias y hacer algo que pueda perdurar en el tiempo. Para ello, cuanto m\u00e1s ic\u00f3nico y geom\u00e9trico, m\u00e1s atemporal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-634a815 elementor-widget elementor-widget-image\" data-id=\"634a815\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"196\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/2024\/06\/como-debe-ser-un-logo-1024x196.png\" class=\"attachment-large size-large wp-image-990246\" alt=\"caracter\u00edsticas que tiene que tener un logo\" srcset=\"https:\/\/kirikri.com\/wp-content\/uploads\/2024\/06\/como-debe-ser-un-logo-1024x196.png 1024w, https:\/\/kirikri.com\/wp-content\/uploads\/2024\/06\/como-debe-ser-un-logo-768x147.png 768w, https:\/\/kirikri.com\/wp-content\/uploads\/2024\/06\/como-debe-ser-un-logo-1536x294.png 1536w, https:\/\/kirikri.com\/wp-content\/uploads\/2024\/06\/como-debe-ser-un-logo-2048x393.png 2048w, https:\/\/kirikri.com\/wp-content\/uploads\/2024\/06\/como-debe-ser-un-logo-18x3.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af94abb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"af94abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-d607ddf elementor-widget elementor-widget-heading\" data-id=\"d607ddf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4. \u00bfAhora bien, qu\u00e9 clase de logo necesito?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e74cfbf elementor-widget elementor-widget-text-editor\" data-id=\"e74cfbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ahora que has visto todos los tipos de logos que hay, te habr\u00e1s dado cuenta de que llegar a la conclusi\u00f3n de qu\u00e9 tipo de logo necesitas, no es tan f\u00e1cil, depende de muchos factores que influyen en la toma de esa decisi\u00f3n: \u00bfCu\u00e1l es el nombre de la marca? \u00bfEs largo? \u00bfCorto? \u00bfSon siglas? \u00bfA qu\u00e9 p\u00fablico est\u00e1 enfocada? \u00bfEn qu\u00e9 medios se va a usar?\u00a0<span style=\"letter-spacing: var( --e-global-typography-8247384-letter-spacing ); word-spacing: var( --e-global-typography-8247384-word-spacing ); text-align: var(--text-align); background-color: var( --e-global-color-vamtam_accent_2 ); color: var( --e-global-color-vamtam_accent_6 ); text-transform: var(--vamtam-primary-font-transform,none);\">Estas preguntas son s\u00f3lo una parte del proceso que se utiliza para saber qu\u00e9 tipo de logo es el que m\u00e1s te conviene.<\/span><\/p><p>Sin embargo\u00a0<span style=\"font-family: 'Plus Jakarta Sans', sans-serif; font-size: 20px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: var( --e-global-typography-8247384-letter-spacing ); word-spacing: var( --e-global-typography-8247384-word-spacing ); text-align: var(--text-align); background-color: var( --e-global-color-vamtam_accent_2 ); color: var( --e-global-color-vamtam_accent_6 ); text-transform: var(--vamtam-primary-font-transform,none);\">podemos llegar a una aproximaci\u00f3n general para ayudarte a decidir.<\/span><span style=\"letter-spacing: var( --e-global-typography-8247384-letter-spacing ); word-spacing: var( --e-global-typography-8247384-word-spacing ); text-align: var(--text-align); background-color: var( --e-global-color-vamtam_accent_2 ); color: var( --e-global-color-vamtam_accent_6 ); text-transform: var(--vamtam-primary-font-transform,none);\">\u00a0\u00a0<\/span><a style=\"font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: var( --e-global-typography-8247384-letter-spacing ); word-spacing: var( --e-global-typography-8247384-word-spacing ); text-align: var(--text-align); text-transform: var(--vamtam-primary-font-transform,none); background-color: var( --e-global-color-vamtam_accent_2 );\" href=\"https:\/\/kirikri.com\/en\/elegir-el-mejor-logo-para-mi-empresa\/\">Este post <\/a><span style=\"letter-spacing: var( --e-global-typography-8247384-letter-spacing ); word-spacing: var( --e-global-typography-8247384-word-spacing ); text-align: var(--text-align); color: var( --e-global-color-vamtam_accent_6 ); text-transform: var(--vamtam-primary-font-transform,none); background-color: var( --e-global-color-vamtam_accent_2 );\">explica detalladamente y con ejemplos qu\u00e9 tipo de logo es m\u00e1s conveniente seg\u00fan\u00a0<\/span><span style=\"font-family: 'Plus Jakarta Sans', sans-serif; font-size: 20px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: var( --e-global-typography-8247384-letter-spacing ); word-spacing: var( --e-global-typography-8247384-word-spacing ); text-align: var(--text-align); color: var( --e-global-color-vamtam_accent_6 ); text-transform: var(--vamtam-primary-font-transform,none); background-color: var( --e-global-color-vamtam_accent_2 );\">el tipo de empresa, producto o servicio, y el sector al que pertenece<\/span><span style=\"letter-spacing: var( --e-global-typography-8247384-letter-spacing ); word-spacing: var( --e-global-typography-8247384-word-spacing ); text-align: var(--text-align); color: var( --e-global-color-vamtam_accent_6 ); text-transform: var(--vamtam-primary-font-transform,none); background-color: var( --e-global-color-vamtam_accent_2 );\">. \u00bfQuieres ver algunos de nuestros dise\u00f1os? <a href=\"https:\/\/kirikri.com\/en\/diseno-de-logotipos-en-madrid\/\">Visita esta p\u00e1gina.<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87fbae0 elementor-blockquote--skin-clean elementor-blockquote--align-center elementor-blockquote--button-view-icon elementor-blockquote--button-skin-link elementor-blockquote--button-color-custom elementor-widget elementor-widget-blockquote\" data-id=\"87fbae0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tElegir el tipo de logo adecuado es crucial para representar tu marca de manera efectiva y memorable.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Elegir+el+tipo+de+logo+adecuado+es+crucial+para+representar+tu+marca+de+manera+efectiva+y+memorable.&amp;url=https%3A%2F%2Fkirikri.com%2Fen%2Fque-es-logotipo-tipos-de-logo%2F\" class=\"elementor-blockquote__tweet-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\" data-no-translation=\"\" data-trp-gettext=\"\">Tweet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc62a36 elementor-widget elementor-widget-image\" data-id=\"fc62a36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kirikri.com\/en\/contactar-para-contratar-servicios-de-branding-en-madrid\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"510\" src=\"https:\/\/kirikri.com\/wp-content\/uploads\/2024\/06\/tipos-de-logos-1024x510.png\" class=\"attachment-large size-large wp-image-992207\" alt=\"\" srcset=\"https:\/\/kirikri.com\/wp-content\/uploads\/2024\/06\/tipos-de-logos-1024x510.png 1024w, https:\/\/kirikri.com\/wp-content\/uploads\/2024\/06\/tipos-de-logos-768x382.png 768w, https:\/\/kirikri.com\/wp-content\/uploads\/2024\/06\/tipos-de-logos-1536x764.png 1536w, https:\/\/kirikri.com\/wp-content\/uploads\/2024\/06\/tipos-de-logos-2048x1019.png 2048w, https:\/\/kirikri.com\/wp-content\/uploads\/2024\/06\/tipos-de-logos-18x9.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1734aa2 e-flex e-con-boxed e-con e-parent\" data-id=\"1734aa2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2ebf874 e-con-full e-flex e-con e-child\" data-id=\"2ebf874\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90206df elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"90206df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"vamtamtheme- vamtam-theme-long-dash\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Referencias:<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48d0878b elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"48d0878b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfQuieres aprender m\u00e1s sobre dise\u00f1o de logos, creaci\u00f3n de marca y branding? Te dejamos nuestros libros favoritos por si les quieres echar un vistazo. Si lo compras a trav\u00e9s de nuestro enlace nos ayudas con el mantenimiento del blog.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61a59e43 e-con-full e-flex e-con e-child\" data-id=\"61a59e43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-53776f3a e-con-full e-flex e-con e-child\" data-id=\"53776f3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-41b81e2c elementor-widget elementor-widget-heading\" data-id=\"41b81e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/01<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-1e1a24ac e-transform elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"1e1a24ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:270,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/amzn.to\/41w0hiX\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"vamtamtheme- vamtam-theme-arrow-right-top\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Dise\u00f1o de Marcas <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62679acd e-con-full e-flex e-con e-child\" data-id=\"62679acd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-532e7eab elementor-widget elementor-widget-heading\" data-id=\"532e7eab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/02<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-1f88e263 e-transform elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"1f88e263\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:270,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/amzn.to\/41zmMDA\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"vamtamtheme- vamtam-theme-arrow-right-top\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Logo Modernism<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-122699a3 e-con-full e-flex e-con e-child\" data-id=\"122699a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-62aa49ed elementor-widget elementor-widget-heading\" data-id=\"62aa49ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/03<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-1fcf24e6 e-transform elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"1fcf24e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:270,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/amzn.to\/3DjXilN\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"vamtamtheme- vamtam-theme-arrow-right-top\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Los Secretos de las Marcas<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78f2092f e-con-full e-flex e-con e-child\" data-id=\"78f2092f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-749a5088 elementor-widget elementor-widget-heading\" data-id=\"749a5088\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/04<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-1dd0cae8 e-transform elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"1dd0cae8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:270,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/amzn.to\/4bA7xPl\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"vamtamtheme- vamtam-theme-arrow-right-top\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Branding Method<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>La gesti\u00f3n de marca no se limita a la creaci\u00f3n de un logotipo y un eslogan pegadizos. Es un proceso continuo y estrat\u00e9gico que abarca diversos aspectos para construir una marca s\u00f3lida y duradera que genere valor para sus stakeholders.<\/p>","protected":false},"author":1,"featured_media":990255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ai_generated_summary":"","footnotes":""},"categories":[137],"tags":[120,125,75],"class_list":["post-990224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-branding","tag-clases-de-logotipo","tag-logotipo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es un logo y c\u00f3mo se clasifican los distintos tipos de logo que hay? - Kirikr\u00ed Studio\u00ae<\/title>\n<meta name=\"description\" content=\"Descubre los distintos tipos de logo y c\u00f3mo elegir el adecuado seg\u00fan tu marca. Conoce las ventajas de logotipos, imagotipos e isologos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kirikri.com\/en\/que-es-logotipo-tipos-de-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es un logo y c\u00f3mo se clasifican los distintos tipos de logo que hay? - Kirikr\u00ed Studio\u00ae\" \/>\n<meta property=\"og:description\" content=\"Descubre los distintos tipos de logo y c\u00f3mo elegir el adecuado seg\u00fan tu marca. Conoce las ventajas de logotipos, imagotipos e isologos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kirikri.com\/en\/que-es-logotipo-tipos-de-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"Kirikr\u00ed Studio\u00ae\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Kirihrisi\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-06T19:57:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-07T19:32:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kirikri.com\/wp-content\/uploads\/2024\/06\/tipos-de-logo-logotipo-imagotipo-isotipo-isologo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"702\" \/>\n\t<meta property=\"og:image:height\" content=\"880\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cristina Kirilova\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cristina Kirilova\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/kirikri.com\\\/que-es-logotipo-tipos-de-logo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kirikri.com\\\/que-es-logotipo-tipos-de-logo\\\/\"},\"author\":{\"name\":\"Cristina Kirilova\",\"@id\":\"https:\\\/\\\/kirikri.com\\\/#\\\/schema\\\/person\\\/247840f2f1dfb72f73af04a9003a6c1c\"},\"headline\":\"\u00bfQu\u00e9 es un logo y c\u00f3mo se clasifican los distintos tipos de logo que hay?\",\"datePublished\":\"2024-06-06T19:57:24+00:00\",\"dateModified\":\"2025-03-07T19:32:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/kirikri.com\\\/que-es-logotipo-tipos-de-logo\\\/\"},\"wordCount\":909,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/kirikri.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/kirikri.com\\\/que-es-logotipo-tipos-de-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kirikri.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/tipos-de-logo-logotipo-imagotipo-isotipo-isologo.jpg\",\"keywords\":[\"Branding\",\"Clases de Logotipo\",\"Logotipo\"],\"articleSection\":[\"Insights\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/kirikri.com\\\/que-es-logotipo-tipos-de-logo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kirikri.com\\\/que-es-logotipo-tipos-de-logo\\\/\",\"url\":\"https:\\\/\\\/kirikri.com\\\/que-es-logotipo-tipos-de-logo\\\/\",\"name\":\"\u00bfQu\u00e9 es un logo y c\u00f3mo se clasifican los distintos tipos de logo que hay? - Kirikr\u00ed Studio\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kirikri.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/kirikri.com\\\/que-es-logotipo-tipos-de-logo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/kirikri.com\\\/que-es-logotipo-tipos-de-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kirikri.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/tipos-de-logo-logotipo-imagotipo-isotipo-isologo.jpg\",\"datePublished\":\"2024-06-06T19:57:24+00:00\",\"dateModified\":\"2025-03-07T19:32:20+00:00\",\"description\":\"Descubre los distintos tipos de logo y c\u00f3mo elegir el adecuado seg\u00fan tu marca. Conoce las ventajas de logotipos, imagotipos e isologos.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/kirikri.com\\\/que-es-logotipo-tipos-de-logo\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/kirikri.com\\\/que-es-logotipo-tipos-de-logo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/kirikri.com\\\/que-es-logotipo-tipos-de-logo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/kirikri.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/tipos-de-logo-logotipo-imagotipo-isotipo-isologo.jpg\",\"contentUrl\":\"https:\\\/\\\/kirikri.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/tipos-de-logo-logotipo-imagotipo-isotipo-isologo.jpg\",\"width\":702,\"height\":880},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/kirikri.com\\\/que-es-logotipo-tipos-de-logo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/kirikri.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfQu\u00e9 es un logo y c\u00f3mo se clasifican los distintos tipos de logo que hay?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/kirikri.com\\\/#website\",\"url\":\"https:\\\/\\\/kirikri.com\\\/\",\"name\":\"Kirikr\u00ed Studio\u00ae\ufe0f\",\"description\":\"Agencia de Branding en Madrid\",\"publisher\":{\"@id\":\"https:\\\/\\\/kirikri.com\\\/#organization\"},\"alternateName\":\"Kirikr\u00ed\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/kirikri.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/kirikri.com\\\/#organization\",\"name\":\"Kirikr\u00ed Studio\u00ae\ufe0f\",\"alternateName\":\"Kirikr\u00ed\",\"url\":\"https:\\\/\\\/kirikri.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/kirikri.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/kirikri.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Simbolo_Kirikri_negro-1.png\",\"contentUrl\":\"https:\\\/\\\/kirikri.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Simbolo_Kirikri_negro-1.png\",\"width\":2004,\"height\":2035,\"caption\":\"Kirikr\u00ed Studio\u00ae\ufe0f\"},\"image\":{\"@id\":\"https:\\\/\\\/kirikri.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Kirihrisi\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/kirikri\\\/?viewAsMember=true\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/kirikri.com\\\/#\\\/schema\\\/person\\\/247840f2f1dfb72f73af04a9003a6c1c\",\"name\":\"Cristina Kirilova\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d849409c3cf54675ea9f2eaa14c1d6ca207a2511de4f44d0ddbaaca4fe93dedc?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d849409c3cf54675ea9f2eaa14c1d6ca207a2511de4f44d0ddbaaca4fe93dedc?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d849409c3cf54675ea9f2eaa14c1d6ca207a2511de4f44d0ddbaaca4fe93dedc?s=96&d=identicon&r=g\",\"caption\":\"Cristina Kirilova\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 es un logo y c\u00f3mo se clasifican los distintos tipos de logo que hay? - Kirikr\u00ed Studio\u00ae","description":"Descubre los distintos tipos de logo y c\u00f3mo elegir el adecuado seg\u00fan tu marca. Conoce las ventajas de logotipos, imagotipos e isologos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kirikri.com\/en\/que-es-logotipo-tipos-de-logo\/","og_locale":"en_GB","og_type":"article","og_title":"\u00bfQu\u00e9 es un logo y c\u00f3mo se clasifican los distintos tipos de logo que hay? - Kirikr\u00ed Studio\u00ae","og_description":"Descubre los distintos tipos de logo y c\u00f3mo elegir el adecuado seg\u00fan tu marca. Conoce las ventajas de logotipos, imagotipos e isologos.","og_url":"https:\/\/kirikri.com\/en\/que-es-logotipo-tipos-de-logo\/","og_site_name":"Kirikr\u00ed Studio\u00ae","article_publisher":"https:\/\/www.facebook.com\/Kirihrisi\/","article_published_time":"2024-06-06T19:57:24+00:00","article_modified_time":"2025-03-07T19:32:20+00:00","og_image":[{"width":702,"height":880,"url":"https:\/\/kirikri.com\/wp-content\/uploads\/2024\/06\/tipos-de-logo-logotipo-imagotipo-isotipo-isologo.jpg","type":"image\/jpeg"}],"author":"Cristina Kirilova","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Cristina Kirilova","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kirikri.com\/que-es-logotipo-tipos-de-logo\/#article","isPartOf":{"@id":"https:\/\/kirikri.com\/que-es-logotipo-tipos-de-logo\/"},"author":{"name":"Cristina Kirilova","@id":"https:\/\/kirikri.com\/#\/schema\/person\/247840f2f1dfb72f73af04a9003a6c1c"},"headline":"\u00bfQu\u00e9 es un logo y c\u00f3mo se clasifican los distintos tipos de logo que hay?","datePublished":"2024-06-06T19:57:24+00:00","dateModified":"2025-03-07T19:32:20+00:00","mainEntityOfPage":{"@id":"https:\/\/kirikri.com\/que-es-logotipo-tipos-de-logo\/"},"wordCount":909,"commentCount":1,"publisher":{"@id":"https:\/\/kirikri.com\/#organization"},"image":{"@id":"https:\/\/kirikri.com\/que-es-logotipo-tipos-de-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/kirikri.com\/wp-content\/uploads\/2024\/06\/tipos-de-logo-logotipo-imagotipo-isotipo-isologo.jpg","keywords":["Branding","Clases de Logotipo","Logotipo"],"articleSection":["Insights"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/kirikri.com\/que-es-logotipo-tipos-de-logo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/kirikri.com\/que-es-logotipo-tipos-de-logo\/","url":"https:\/\/kirikri.com\/que-es-logotipo-tipos-de-logo\/","name":"\u00bfQu\u00e9 es un logo y c\u00f3mo se clasifican los distintos tipos de logo que hay? - Kirikr\u00ed Studio\u00ae","isPartOf":{"@id":"https:\/\/kirikri.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kirikri.com\/que-es-logotipo-tipos-de-logo\/#primaryimage"},"image":{"@id":"https:\/\/kirikri.com\/que-es-logotipo-tipos-de-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/kirikri.com\/wp-content\/uploads\/2024\/06\/tipos-de-logo-logotipo-imagotipo-isotipo-isologo.jpg","datePublished":"2024-06-06T19:57:24+00:00","dateModified":"2025-03-07T19:32:20+00:00","description":"Descubre los distintos tipos de logo y c\u00f3mo elegir el adecuado seg\u00fan tu marca. Conoce las ventajas de logotipos, imagotipos e isologos.","breadcrumb":{"@id":"https:\/\/kirikri.com\/que-es-logotipo-tipos-de-logo\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kirikri.com\/que-es-logotipo-tipos-de-logo\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/kirikri.com\/que-es-logotipo-tipos-de-logo\/#primaryimage","url":"https:\/\/kirikri.com\/wp-content\/uploads\/2024\/06\/tipos-de-logo-logotipo-imagotipo-isotipo-isologo.jpg","contentUrl":"https:\/\/kirikri.com\/wp-content\/uploads\/2024\/06\/tipos-de-logo-logotipo-imagotipo-isotipo-isologo.jpg","width":702,"height":880},{"@type":"BreadcrumbList","@id":"https:\/\/kirikri.com\/que-es-logotipo-tipos-de-logo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/kirikri.com\/"},{"@type":"ListItem","position":2,"name":"\u00bfQu\u00e9 es un logo y c\u00f3mo se clasifican los distintos tipos de logo que hay?"}]},{"@type":"WebSite","@id":"https:\/\/kirikri.com\/#website","url":"https:\/\/kirikri.com\/","name":"Kirikr\u00ed Studio\u00ae\ufe0f","description":"Agencia de Branding en Madrid","publisher":{"@id":"https:\/\/kirikri.com\/#organization"},"alternateName":"Kirikr\u00ed","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kirikri.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/kirikri.com\/#organization","name":"Kirikr\u00ed Studio\u00ae\ufe0f","alternateName":"Kirikr\u00ed","url":"https:\/\/kirikri.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/kirikri.com\/#\/schema\/logo\/image\/","url":"https:\/\/kirikri.com\/wp-content\/uploads\/2024\/03\/Simbolo_Kirikri_negro-1.png","contentUrl":"https:\/\/kirikri.com\/wp-content\/uploads\/2024\/03\/Simbolo_Kirikri_negro-1.png","width":2004,"height":2035,"caption":"Kirikr\u00ed Studio\u00ae\ufe0f"},"image":{"@id":"https:\/\/kirikri.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Kirihrisi\/","https:\/\/www.linkedin.com\/company\/kirikri\/?viewAsMember=true"]},{"@type":"Person","@id":"https:\/\/kirikri.com\/#\/schema\/person\/247840f2f1dfb72f73af04a9003a6c1c","name":"Cristina Kirilova","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/d849409c3cf54675ea9f2eaa14c1d6ca207a2511de4f44d0ddbaaca4fe93dedc?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d849409c3cf54675ea9f2eaa14c1d6ca207a2511de4f44d0ddbaaca4fe93dedc?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d849409c3cf54675ea9f2eaa14c1d6ca207a2511de4f44d0ddbaaca4fe93dedc?s=96&d=identicon&r=g","caption":"Cristina Kirilova"}}]}},"_links":{"self":[{"href":"https:\/\/kirikri.com\/en\/wp-json\/wp\/v2\/posts\/990224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kirikri.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kirikri.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kirikri.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kirikri.com\/en\/wp-json\/wp\/v2\/comments?post=990224"}],"version-history":[{"count":38,"href":"https:\/\/kirikri.com\/en\/wp-json\/wp\/v2\/posts\/990224\/revisions"}],"predecessor-version":[{"id":995551,"href":"https:\/\/kirikri.com\/en\/wp-json\/wp\/v2\/posts\/990224\/revisions\/995551"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kirikri.com\/en\/wp-json\/wp\/v2\/media\/990255"}],"wp:attachment":[{"href":"https:\/\/kirikri.com\/en\/wp-json\/wp\/v2\/media?parent=990224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kirikri.com\/en\/wp-json\/wp\/v2\/categories?post=990224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kirikri.com\/en\/wp-json\/wp\/v2\/tags?post=990224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}