{"id":989716,"date":"2024-05-03T17:44:38","date_gmt":"2024-05-03T17:44:38","guid":{"rendered":"https:\/\/kirikri.com\/?p=989716"},"modified":"2024-05-02T18:18:23","modified_gmt":"2024-05-02T18:18:23","slug":"identidad-de-marca-mas-que-un-logo","status":"publish","type":"post","link":"https:\/\/kirikri.com\/en\/identidad-de-marca-mas-que-un-logo\/","title":{"rendered":"La identidad de marca, m\u00e1s que un logo."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"989716\" class=\"elementor elementor-989716\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14d1128f e-con-full e-flex e-con e-parent\" data-id=\"14d1128f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-53080975 elementor-widget elementor-widget-heading\" data-id=\"53080975\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">La esencia de tu marca: identidad que te distingue.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37e1c364 elementor-widget elementor-widget-text-editor\" data-id=\"37e1c364\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La <strong>identidad de marca<\/strong> es el conjunto de atributos que definen y diferencian a una empresa. Es la esencia que la caracteriza, la personalidad que la hace \u00fanica y reconocible. Va m\u00e1s all\u00e1 del logotipo o el nombre, englobando todos los elementos que la conforman y la transmiten a sus p\u00fablicos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17119df8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"17119df8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-903d093 elementor-widget elementor-widget-heading\" data-id=\"903d093\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">El n\u00facleo de la identidad: elementos clave.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-289a58cb elementor-widget elementor-widget-text-editor\" data-id=\"289a58cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La identidad de marca se compone de diversos elementos que trabajan en conjunto para crear una imagen coherente y memorable:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-3b55c67 elementor-widget elementor-widget-toggle\" data-id=\"3b55c67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-6221\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-6221\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"vamtamtheme- vamtam-theme-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened vamtamtheme- vamtam-theme-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Nombre<\/a>\n\t\t\t\t\t<\/h4>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-6221\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-6221\"><p>El primer contacto, la base sobre la que se construye la identidad. Debe ser f\u00e1cil de recordar, pronunciar y escribir, y reflejar la esencia de la marca.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-6222\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-6222\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"vamtamtheme- vamtam-theme-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened vamtamtheme- vamtam-theme-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Logotipo<\/a>\n\t\t\t\t\t<\/h4>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-6222\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-6222\"><p>\u00a0La representaci\u00f3n visual de la marca, un s\u00edmbolo que la identifica y la diferencia. Debe ser atractivo, memorable y adaptable a diferentes soportes.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-6223\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-6223\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"vamtamtheme- vamtam-theme-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened vamtamtheme- vamtam-theme-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Slogan<\/a>\n\t\t\t\t\t<\/h4>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-6223\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-6223\"><p>Una frase corta que resume la propuesta de valor de la marca y la conecta con sus p\u00fablicos. Debe ser impactante, inspirador y f\u00e1cil de recordar.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-6224\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-6224\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"vamtamtheme- vamtam-theme-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened vamtamtheme- vamtam-theme-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Colores<\/a>\n\t\t\t\t\t<\/h4>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-6224\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-6224\"><p>La paleta crom\u00e1tica de la marca, que evoca emociones y transmite la personalidad de la empresa. Debe ser coherente con el resto de elementos de la identidad.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-6225\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-6225\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"vamtamtheme- vamtam-theme-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened vamtamtheme- vamtam-theme-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Tipograf\u00eda<\/a>\n\t\t\t\t\t<\/h4>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-6225\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-6225\"><p>Las fuentes que se utilizan en la comunicaci\u00f3n de la marca, que aportan un estilo distintivo y contribuyen a la imagen general.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-6226\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-6226\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"vamtamtheme- vamtam-theme-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened vamtamtheme- vamtam-theme-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Estilo visual<\/a>\n\t\t\t\t\t<\/h4>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-6226\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-6226\"><p>\u00a0El conjunto de elementos gr\u00e1ficos que definen la est\u00e9tica de la marca, como fotograf\u00edas, ilustraciones y patrones. Debe ser coherente con el resto de la identidad.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-6227\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-6227\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"vamtamtheme- vamtam-theme-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened vamtamtheme- vamtam-theme-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Tono de voz<\/a>\n\t\t\t\t\t<\/h4>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-6227\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-6227\"><p>La forma en que la marca se comunica con sus p\u00fablicos, transmitiendo su personalidad y valores. Debe ser claro, cercano y acorde con el target.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-604a8cb4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"604a8cb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-630f7508 elementor-widget elementor-widget-heading\" data-id=\"630f7508\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">M\u00e1s all\u00e1 de lo visible: identidad sensorial.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bb0cff6 elementor-widget elementor-widget-text-editor\" data-id=\"7bb0cff6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En algunos casos, la identidad de marca puede extenderse a otros sentidos, creando experiencias \u00fanicas y memorables:<\/p><ul><li data-sourcepos=\"23:1-23:158\"><strong>Identidad sonora:<\/strong> La m\u00fasica, sonidos o efectos de sonido asociados a la marca, que refuerzan su identidad y crean un v\u00ednculo emocional con los p\u00fablicos.<\/li><li data-sourcepos=\"24:1-25:0\"><strong>Identidad olfativa:<\/strong> Un aroma espec\u00edfico que identifica a la marca, creando una conexi\u00f3n sensorial con los consumidores.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44c4dcaf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"44c4dcaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-6188863a elementor-widget elementor-widget-heading\" data-id=\"6188863a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Evoluci\u00f3n de la identidad: adapt\u00e1ndose al cambio.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1320e9b2 elementor-widget elementor-widget-text-editor\" data-id=\"1320e9b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La identidad de marca no es est\u00e1tica, sino que debe evolucionar con el tiempo para adaptarse a los cambios del mercado, las tendencias y las necesidades de los p\u00fablicos. Un <strong>restyling<\/strong> implica una actualizaci\u00f3n de algunos elementos de la identidad, mientras que un <strong>rebranding<\/strong> supone una transformaci\u00f3n m\u00e1s profunda, que puede incluir cambios en el nombre, el logotipo o la estrategia de comunicaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b69e4a3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b69e4a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-eb9c473 elementor-widget elementor-widget-heading\" data-id=\"eb9c473\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Evoluci\u00f3n de la identidad: adapt\u00e1ndose al cambio.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61a5e59 elementor-widget elementor-widget-text-editor\" data-id=\"61a5e59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-sourcepos=\"32:1-32:77\">Una identidad de marca bien definida y coherente ofrece numerosos beneficios:<\/p><ul data-sourcepos=\"34:1-39:0\"><li data-sourcepos=\"34:1-34:113\"><strong>Diferenciaci\u00f3n:<\/strong> Permite destacar en un mercado competitivo y posicionarse como una marca \u00fanica y memorable.<\/li><li data-sourcepos=\"35:1-35:121\"><strong>Reconocimiento:<\/strong> Facilita que los p\u00fablicos identifiquen y recuerden la marca, creando un v\u00ednculo emocional con ella.<\/li><li data-sourcepos=\"36:1-36:128\"><strong>Fidelizaci\u00f3n:<\/strong> Contribuye a crear una base de clientes leales que aprecian los valores y la propuesta de valor de la marca.<\/li><li data-sourcepos=\"37:1-37:95\"><strong>Confianza:<\/strong> Transmite credibilidad y profesionalismo, generando confianza en los p\u00fablicos.<\/li><li data-sourcepos=\"38:1-39:0\"><strong>Atracci\u00f3n:<\/strong> Atrae nuevos clientes interesados en la propuesta de valor de la marca.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87fbae0 elementor-blockquote--skin-clean elementor-blockquote--align-center elementor-blockquote--button-view-icon elementor-blockquote--button-skin-link elementor-blockquote--button-color-custom elementor-widget elementor-widget-blockquote\" data-id=\"87fbae0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tEn definitiva, la identidad de marca es la base sobre la que se construye la imagen y la reputaci\u00f3n de una empresa. Es un elemento esencial para el \u00e9xito a largo plazo, ya que permite conectar con los p\u00fablicos de manera significativa y duradera.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=En+definitiva%2C+la+identidad+de+marca+es+la+base+sobre+la+que+se+construye+la+imagen+y+la+reputaci%C3%B3n+de+una+empresa.+Es+un+elemento+esencial+para+el+%C3%A9xito+a+largo+plazo%2C+ya+que+permite+conectar+con+los+p%C3%BAblicos+de+manera+significativa+y+duradera.&amp;url=https%3A%2F%2Fkirikri.com%2Fidentidad-de-marca-mas-que-un-logo%2F\" class=\"elementor-blockquote__tweet-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Tuit<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p> Descubre c\u00f3mo la identidad de marca va m\u00e1s all\u00e1 de un nombre y un logo, definiendo la personalidad y la forma en que se comunica una empresa. Explora la importancia de una identidad distintiva en la construcci\u00f3n de relaciones duraderas con los clientes.<\/p>","protected":false},"author":1,"featured_media":989731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ai_generated_summary":"","footnotes":""},"categories":[137],"tags":[119],"class_list":["post-989716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-identidad-de-marca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La identidad de marca, m\u00e1s que un logo. - Kirikr\u00ed Studio\u00ae<\/title>\n<meta name=\"description\" content=\"La identidad de marca abarca desde el nombre y el logotipo hasta el estilo verbal y visual, definiendo la personalidad y lacomunicaci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kirikri.com\/en\/identidad-de-marca-mas-que-un-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La identidad de marca, m\u00e1s que un logo. - 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